Vicky Stickland
MD – Brandwave Germany

Based in Munich, Vicky heads up the team and business in our German office, and is ultimately responsible for our client relationships; building and maintaining long-term partnerships with our clients as well as developing new relationships with brands that match the Brandwave ethos. Vicky works on a global level with our clients to help define and refine their brand strategy and ensure their campaigns are executed to maximum effect and ROI. Her passion for sport is matched only by her refusal to be outdone by anyone else on the team – and the number of accidents she’s had as a result. Previously a county swimmer, her ambition and commitment drives her in all of her work; she’s always flying somewhere to meet our clients and can be found tearing around tradeshows all over the world. Her dance background helped her land a spot in the London 2012 Olympic opening ceremony, which she never lets us forget.

Vicky looks after

– Brand and campaign strategy
– Business and marketing consultancy
– Running brand positioning workshops
– Overseeing successful client partnerships
– New business development
– Managing and stock-keeping the Brandwave first aid kit


– Strategic consultant to global sports brands
– Public speaker in the sports industry
– 7+ Years at Brandwave
– 1st Class BA (Hons) degree
– Previously Red Bull sales team
– Qualified swimming and climbing instructor

Sporting passions

– Swimming
– Road Biking
– Triathlon
– Basketball
– Surfing
– Squash
– Contemporary dance

Contact Vicky to discuss working with our German office, your brand and marketing strategy, or the state of the global sports industry and female participation in sport.