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Daniel Macaulay
Founder / CEO

Daniel is the founder and CEO at Brandwave. Growing up in Southwest Ireland, he was surrounded by some of the best surfing and windsurfing conditions in the world and spent much of his youth teaching and competing in windsurfing. As a member of the Irish National Windsurfing Team, Daniel competed all over the world. Travel and discovering new waves is still one of Daniel’s biggest passions and it’s doesn’t take long for him to get itchy feet again once he’s back in the office. Daniel has a degree in marketing and an MBA from Dublin Business School. Formerly the European Marketing Director for O’Neill, Daniel works primarily as a strategic consultant for our clients including adidas, BMW and The North Face.

Dan looks after

– Strategic consultancy
– Key accounts management
– Presenting at industry conferences


– Degree in Marketing from The Marketing Institute Of Ireland
– Master’s Degree in Business Studies from Dublin Business School
– Formerly European Marketing Director at O’Neill
– Qualified windsurfing, sailing, kayaking and archery instructor

Sporting passions

– Windsurfing
– Surfing
– Snowboarding
– Mountain Biking
– Squash