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Sports PR & Brand Activation Agency

PR & Activation is an opportunity to think creatively about how to communicate your brand and bring it to life.

As a sports PR & brand activation agency, our specialist team is passionate about creating unique and engaging campaigns that communicate everything that your brand stands for.

Whether your aim is to drive brand awareness, reach a new audience group, position yourself as the leader in your category or inspire behavioural change, we build, execute and bring to life PR & activation campaigns, as well as sports marketing that matches your objectives, communicates your core message and creates brand advocates.

PR & Communications Strategy

Let your brand voice be heard loud and clear with our tailored PR & Communication strategies. Our communication strategies are designed to establish clear messaging frameworks, meaningful relationships, and build lasting impressions.

Press Office

From basic press releases to curated brand building stories - great PR is built on great media and public relationships. Our extensive network of international sports and mainstream media relationships is underpinned by a long history of iconic PR campaigns and shared successes. Our multichannel media partners trust us to develop unique and engaging new stories tailored to both the publication and channel.

Press Kits

Press releases written, assets collated and engaging content created.

We take the time to understand your brand, key stories and the meaningful selling points of your products to create press kits that hit the mark with the media time after time.

Product PR

Let your audience become your advocates. We’re experts in getting people talking about your brand and bringing the meaningful selling points of your product to life. Whether online or in-person, we bring the buzz to new product launches and PR campaigns.

Brand Activation

We love to create innovative experiential marketing campaigns that bring your brief to life and captivate the collective imagination of your audience. Our goal is to create a positive brand perception, along with a uniquely memorable brand experience, that truly sets you apart from the crowd.

Influencer Campaigns

We help to identify relevant sports influencers to grow your brand visibility. We build campaigns to ensure our clients get the most out of these sporting collaborations, providing guidance to influencers and ambassadors to communicate the brand’s message in a consistent and impactful experiential way.

Ambassador & Influencer Identification

We inherently trust those we look up to and respect. Nowhere is this more effective than with influencer marketing. We put the hard work in identifying and qualifying the most authentic influencers across multiple sports to ensure the highest ROI on our campaigns. We also work extensively with both macro and micro-influencers across fashion, lifestyle, tech, music and art to ensure the broadest possible appeal online.

Fan Engagement

In an increasingly always-on, multichannel world it’s easy for your message to get lost. We actively enhance your fan engagement by developing a cohesive message that is delivered to your fans at every opportunity.

Sport Event Marketing

Our events team has a wealth of experience organising sports marketing events of all sizes. We understand the challenges involved in executing a successful event, so we make sure to provide a comprehensive sport event marketing service to support you in profiling your brand.

Sports Exhibitions & Trade Shows

We develop marketing strategies and campaigns for sports exhibitions and trade shows that step away from typical B2B. We seek to communicate what your brand stands for and your key brand messages in an innovative way.


Suunto 7 Launch

Suunto released their first ever smartwatch, the Suunto 7. Building on the key campaign messages Brandwave were challenged to conceptualise and deliver the UK launch event.

Reebok Ragnar

As global title sponsor of the event, and the second one of it’s kind in the UK, Reebok wanted to amplify their partnership and provide the 1200 runners with a series of activation areas over the event to enrich their whole experience.

Salomon Trail Running Festival

Originally the Salomon Sunset Series, this event series was the first of its kind, developed to grow trail running as a sport. Working in partnership with Salomon we’ve grown the series in 2018 and 2019 to be even bigger and better.

Speak to Clare

Our PR Director to discuss your PR and activation projects