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What is Coffee Bar?

 

What started as a small, informal online gathering during the early days of the pandemic has since grown into a regular event series that brings together some of the most respected voices in the sport, performance, and outdoor industries. Brandwave Coffee Bar is an invite-only digital event designed to spark open, honest conversation around the topics that matter most, offering a space for senior leaders to share insights, ask questions and connect in a more meaningful way.

Each hour-long session centres around a timely, thought-provoking theme and typically features a guest co-host, often a senior figure from a leading brand, who kicks things off before the conversation opens up to the wider group. These sessions consistently attract a great crowd from across different markets and provide a valuable opportunity to share ideas, meet others in the industry, and continue the conversation long after the event ends.

The tone is always informal, insight-led and sales-pitch free. Conversations take place under the Chatham House Rule to encourage openness and trust.

Over the years, we’ve been proud to co-host sessions with brands such as Patagonia, Strava, PADI, Amazon, adidas, Technogym, Finisterre, Rapha and many more, each bringing something unique to the table.

Whether you’re joining to contribute, listen, or simply connect with others across the industry, the sessions are hosted regularly throughout the year. If you’re interested in attending or co-hosting a future event, please get in touch with the team.

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Recent Themes Explored

Each Coffee Bar session centres around a timely, thought-provoking theme designed to spark meaningful conversation and challenge conventional thinking. Here’s a snapshot of some of the recent topics we’ve explored:

Patagonia – “Purpose Washing, Cause Fatigue & the New Post-‘Why’ World”

Strava – “Year in Sport Review”

Merrell – “How the Merrell Hiking Club Supports Access & Inclusion Outdoors”

Kendal Mountain Festival – “Keeping Audiences Engaged Year-Round”

Finisterre, PADI, Vango & Aether – Panel discussion on “The Status of Sustainability”

These sessions reflect the diversity of voices and ideas that Coffee Bar brings together, always current, always relevant and always geared toward moving the conversation forward.

Previous Co-Hosts

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