NetworkB is Brandwave’s live thought leadership and networking event series.
The ‘invite only’ format brings together some of the sports industry’s most influential leaders, brands, and governing bodies to discuss key issues and collectively move the sports industry forwards.
NetworkB – Brands Breaking Barriers (2025)
Hosted at:
In collaboration with:
This year’s theme was ‘Brands Breaking Barriers’, where we explored how innovation, inclusion, and bold thinking are reshaping the industry.
Core themes from NetworkB – ‘Brands Breaking Barriers’:
Insights: Actionable data to inform your brand’s next move – presented by Runna
Breaking Barriers to the Outdoors: Featuring a panel of inspiring voices – hosted by Merrell
AI & Technology: How innovation is reshaping sport and the outdoors – presented by Brandwave
Watch Video: 2025 NetworkB – Brands Breaking Barriers
NetworkB – The Insights Edition (2024)
Hosted at:
In collaboration with:
This ‘invite only’ event brought together some of the sports industry’s most influential leaders, brands, and governing bodies to discuss key issues and collectively move the sports industry forwards.
We often say that great marketing is based on great insights, so we were excited to be joined by Les Mills, Strava and Red Bull, who each showed us how insights drive their own brand strategies and how we can do the same within our own brands.
Core themes from NetworkB – ‘The Insights Edition’:
- No Rules Marketing – presented by Brandwave
- Using Gen Z Insight to Drive Brand Strategy – shared by Les Mills
- A Year in Sport, Utilising Data to Create Successful Activations & Campaigns – shared by Strava
- From Napkin to National News, Turning Insights Into Great Partnerships – presented by Red Bull
Watch Video: 2024 NetworkB – The Insights Edition
Previous Speakers and Panelists
Tobias Grober
Director, ISPO
Tom Kay
Founder, CEO and President, Finisterre
Amy Smith
Global Head of Club Marketing, Les Mills
Tom Reding
Director of Digital & Ecommerce, BrewDog
Evelina Jarbin
Brand Partnerships Director at STRAVA
Dylan Wyn Pugh
Head of Commercial at Red Bull
Ralph Scholz
CEO of McFit / THE MIRAI GmbH
Prof. Dr. Niels Nagel
Head of Office at German Industrial Association for Fitness & Health
Jürgen Altmann
Founder of Shades of Love
Jak Phillips
Global Content and PR Director Europe at Les Mills International
Maximilian Nortz
Managing Director at BLACKYAK
Peter Ottervanger
General Manager at Icebreaker
Gwilym Williams
Head of Licensing & Global Brand Manager at Braun GmbH at P&G
Andy Tourell
Strategy & Development Director at OC Sport
Dr Sissi Pärsch
Freelance Journalist for Sport, Travel & Culture
Ben Ashlin
Director of Marketing at Monster Energy EMEA
Liz McMahon
Non Executive Director at The Sport & Recreation Alliance
Eniola Aluko
England & Chelsea Ladies Footballer, Founder of Crescenda Sport
Andrew Denton
CEO at Outdoor Industries Association
Chris Hill
Chief Executive at Spinlock
Lieve Vanden Berghe
Senior VP International Marketing at DJO Global