The Client

Henri Lloyd needs no introduction to the sailing world, the brand has been at the forefront of technically innovative sailing apparel for over 40 years. Their ‘Marine Technical’ range has unquestionably become the industry benchmark for performance design and is standard attire for elite sailors across the globe.

The Challenge

Henri Lloyd had pioneered a series of award winning technical products in the marine market. They required a new creative campaign and video assets to help communicate how their products underpinned the many adventures undertaken and victories achieved by their ambassadors and customers. As part of the brief they wanted to show how much technology went into their products and how this helped differentiate them from their competitors.

The Result

In answer to the brief, we developed the ‘You create the passion. We create the technology’ campaign. Primarily used for print and digital advertising as well as in-store, the campaign balanced studio product photography with action photo shoots in a template that could be easily adapted for global use. To support the campaign, we created a series of detailed product animations including one for the Extreme Waterproof Boot which helped the product win a DAME award at METS tradeshow in Amsterdam.

Extreme Waterproof Boot Product Animation

For the Extreme Waterproof Boot creative we linked all advertising, POS, and brochures to a bespoke product animation via a unique branded QR code. The campaign made full use of our studio photography and animation capabilities. The campaign was rolled out across 27 countries throughout Europe, Asia, and South America.

Experience The Shockwave Movie

“Brandwave have excelled themselves with the Henri Lloyd marine marketing campaign. They really helped us to define our objectives and developed bespoke marketing strategies to target a broad range of markets. Working with Brandwave has simply raised our marketing to another level.”

David Ellis