The Client

Adventure comes in all shapes and sizes. It could be a weekend hiking with friends, a day at the beach, exploring a forest, or tackling a new trail.

For over 25 years, Mac in a Sac has been designing and refining world-class packable products that equip you for life on the go, giving you the freedom to enjoy every adventure, whatever the weather.

With a strong background in high-performance waterproof products, Mac in a Sac was born out of a desire to condense a high-performance jacket into a packable form.

The Challenge

Having had previous success with the very first adventure day, it was now time to dial it up a notch. Our brief was to create an event that:

  • Continued to increase brand awareness with an authentic audience.
  • Built on the success of the previous adventure day.
  • Increased following across key social channels.
  • Worked with new influencers who had the potential to become longer-term brand ambassadors.
  • Gave participants the opportunity to experience the latest product range.
  • Provided consumers with an experience of a lifetime!

The Result

Given the success of our previous event, we decided to once again run a winner and influencer recruitment campaign via Instagram with the aim to obtain competition entries to attend Mac in a Sac Adventure Day 2.0.

With the request from Mac in a Sac to devise an event that centred around their ‘Get Lost Outdoors’ mantra, our competition winners and influencers were first kitted out in the latest Mac in a Sac kit, before heading off into Snowdonia for an action-packed day, which included a social media inspired treasure hunt, as well as a vertical kilometre, abseiling and fun team games throughout.

To further enhance the overall event experience, we offered a second competition centred around capturing authentic UGC, as well as working with a number of brand partners, who provided product in kind to each participant.

With 9 influencers and 16 competition winners on board, the post-event statistics speak for themselves…

Key Statistics







“It was great to work with the Brandwave team to deliver our second Mac in a Sac Adventure Day. Brandwave’s knowledge of the outdoor industry and experience with organising such events was invaluable to us. Brandwave ensured that the event was planned meticulously and helped to ensure all coordination of the event was completed in a timely manner. Our second Adventure Day was a huge success, and we had lots of positive feedback from all that attended and amazing engagement on our social media channels. The Mac in a Sac brand is all about getting outdoors and exploring and Brandwave really brought this ethos to life once again with this event.”


Brand Marketing Manager – Mac in a Sac