The Challenge

Having had previous success with the very first adventure day, it was now time to dial it up a notch. Our brief was to create an event that:

• Continued to increase brand awareness with an authentic audience.
• Built on the success of the previous adventure day.
• Increased following across key social channels.
• Worked with new influencers who had the potential to become longer-term brand ambassadors.
• Gave participants the opportunity to experience the latest product range.
• Provided consumers with an experience of a lifetime!

The Result

Given the success of our previous event, we decided to once again run a winner and influencer recruitment campaign via Instagram with the aim to obtain competition entries to attend Mac in a Sac Adventure Day 2.0.

With the request from Mac in a Sac to devise an event that centred around their ‘Get Lost Outdoors’ mantra, our competition winners and influencers were first kitted out in the latest Mac in a Sac kit, before heading off into Snowdonia for an action-packed day, which included a social media inspired treasure hunt, as well as a vertical kilometre, abseiling and fun team games throughout.

To further enhance the overall event experience, we offered a second competition centred around capturing authentic UGC, as well as working with a number of brand partners, who provided product in kind to each participant.

With 9 influencers and 16 competition winners on board, the post-event statistics speak for themselves…