The Client

With over 30 years of experience, PowerBar has established itself as one of the original and leading sports nutrition companies. Living the mantra, ‘for athletes by athletes’, their core focus has naturally been on sports nutrition for performance, competitions and endurance sports.

PowerBar consistently strives to develop products that enable you go further and as such; fuel your ambitions, adventures, and success stories. The brand has recently further strengthened their marketing proposition by strategically broadening their market positioning with a fresh new look along with a more vibrant brand personality to attract new target groups.

The Challenge

As part of their new marketing strategy, PowerBar required a significant new image library to help underpin their overarching ‘The Taste Of Sport’ brand message. The PowerBar marketing team once again engaged Brandwave to take on this challenge.

The brief was an ambitious one including production and direction of photoshoots to feature no less than eight different sports, shot across three different countries, over a period of four days.

There’s no room for error on a shoot like this and things can change fast. The speed that we were collectively able to adapt to the adverse weather conditions is a credit to the team.

Oliver RobinsonKey Account Director