The Client

Salomon was established in the French alps in 1947, they are still standing at the forefront of the outdoor sports market to this day. Driven by authenticity and continuous product innovation, they are committed to developing the very best gear for skiing, snowboarding, adventure racing, hiking and trail running. Salomon are a brand that display a true passion for quality craftsmanship and endeavour to create the finest equipment to take on mountainous environments across the globe.

The Challenge

Salomon approached Brandwave with a unique event concept. A product focused, experiential event idea, inviting a select few runners on a secret urban running adventure. To ensure everyone would be suitably equipped for tackling the new terrain, each runner would be given a brand new pair of X-Screams in return for donating their old running shoes to charity. With the idea firmly in place, the challenge was set for Brandwave to create an event identity to bring the event to life and attract the inner-city running audience; those runners that crave the mountain air, yet want to explore the urban playgrounds on their doorsteps.

The Result

Inspired by the exchange concept of the event, Brandwave conceived ‘The Switch’ event concept. An overarching identity comprising of logo design, copy writing and the creation of event merchandise. All of which were developed to echo the brand’s mountain adventure heritage across the city streets. Starting in South West London, the runners were led on a secret 8km CITYTRAILTM through the heart of the city. After a quick Switch en-route to the X-Scream running shoes, the runners continued along the trail before finishing at event partner Profeet’s flagship store.

“Superb from start to finish. Brandwave have always kept me in the loop with this project and that’s exactly what I needed.”

Tord Nilson