Founded in 1966, Vango’s mission is simple: to bring the “Spirit of Adventure” to life and inspire more people to embrace the great outdoors.
Based at the edge of the Scottish Highlands, Vango designs innovative, high-performance gear for every kind of adventure, from family camping trips to extreme mountain expeditions. With a legacy of pioneering technology and a deep commitment to sustainability, Vango continues to lead the way in reliable, responsible outdoor equipment.
The Challenge
Our challenge was to translate Vango’s brand ethos into an authentic, memorable experience that would foster genuine advocacy. Instead of relying on staged marketing content, we set out to create an environment where real stories could unfold naturally, where adventure wasn’t just shown, but truly felt.
The aim was to bring Vango’s values to life through immersive experiences that allowed guests to connect with the brand on a personal, emotional level, while reinforcing its reputation for quality, reliability, and innovation.
The Result
Introducing Vango Into The Wild…
To bring the Spirit of Adventure to life, we launched Vango Into The Wild — an immersive wild-camping experience designed to connect people with nature in a meaningful way. Guests were welcomed to a fully prepared basecamp in the heart of the Yorkshire Dales, complete with Vango gear and Merrell footwear, before setting off on a guided hike through scenic waterfalls and panoramic fell-top views.
The experience blended adventure with rest and connection, featuring wilderness dining, river dips, sauna sessions, fireside dinners, and sunrise yoga — all curated to inspire relaxation, community, and a deeper connection to the natural world.
To make this activation possible, we partnered Vango with CampWild, the UK’s leading wild camping community. Together, we hosted an exclusive overnight retreat for a handpicked group of influencers, content creators, and key media figures — offering them a rare chance to unplug from everyday life and immerse themselves in one of the UK’s most untouched landscapes.
The retreat welcomed 24 influencers and creators with a combined Instagram following of 387,000. Over the weekend, their content generated 688,000+ impressions, 6,300 direct engagements, and 63,700 Reel plays. More importantly, the event repositioned Vango as more than a gear supplier — it became a catalyst for real adventure and authentic outdoor experiences. The atmosphere encouraged honest storytelling over scripted promotion, resulting in genuine word-of-mouth and long-form content that resonated far beyond the campsite.
”It was incredible to see this activation come to life. From concept to delivery, our goal was to create something truly immersive and authentic — and that’s exactly what we achieved. Watching guests fully disconnect from their day-to-day and reconnect with nature, using Vango’s kit in a real wild setting, was a powerful reminder of why we do what we do.
Vikki McGillPR Director - Brandwave
24
Influencers
387,000
Combined Instagram following
688,000
Content generated impressions
6,300
Direct engagements
63,700
Reel plays
”The Vango In To The Wild event set out to promote disconnecting from devices and reconnecting with people. Being outside has proven benefits for our physical and mental wellbeing, so we collaborated with Brandwave to bring 22 outdoor enthusiasts together with a shared goal of encouraging people to discover their Spirit of Adventure. The event received tremendous feedback from attendees and generated lots of fantastic and engaging content. Thanks to all the Brandwave team!
Ryan AldridgeBrand Manager - Vango
