Sports PR & Communications
An opportunity to think creatively about how to communicate your brand and bring it to life.
PR & Communications
Let your brand voice be heard loud and clear. Our communication strategies are designed to establish clear messaging frameworks, meaningful relationships, and build lasting impressions.
Press Office
Great PR thrives on meaningful connections, whether with journalists, communities and creators, ambassadors, or global trade partners. As a specialist full-service agency, Brandwave combines deep niche expertise with a precise understanding of target markets, and a performance-driven approach to deliver results that matter.
We specialise in dynamic storytelling that resonates across both B2C and B2B PR. Our strategies are rooted in thought leadership, leveraging insights and collaborations to craft narratives that engage, inspire, and stick.
At the heart of our approach is a proactive press office focused on strengthening brand positioning. From stories that connect with everyday consumers to insights tailored for industry leaders, we ensure your message reaches the right audience with precision and authenticity.
By tapping into Brandwave’s extensive international network of sports, outdoor and mainstream media contacts, we create multichannel narratives that captivate audiences and elevate brand visibility. Our track record of iconic PR campaigns demonstrates our ability to build memorable collaborations that deliver maximum impact.
PR Packages
As your brand evolves and your PR needs naturally shift, our tiered structure allows you to scale seamlessly with flexible packages designed to support businesses at every stage of growth.
We offer four flexible PR packages: Foundation, Momentum, Amplify & Amplify+.
Foundation is all about establishing a strong PR framework to maintain consistent visibility. Momentum builds on this foundation by accelerating visibility through proactive media outreach, sharper narratives, and regular story placement, keeping your brand in motion and top-of-mind. Amplify expands your presence with enhanced storytelling, deeper media engagement, and content development to increase reach and impact. Amplify+ delivers a comprehensive, high-touch approach for sustained momentum through strategic leadership, ongoing outreach, events, partnerships, and multi-channel campaigns
Product Launches
From exclusive product seeding, testing, and VIP gifting to community-driven campaigns and brand ambassador activations, we create strategies that foster authentic connections and bring your new product and PR campaigns to life in a natural way.
Brand Activation
We create innovative experiential PR campaigns that bring your brief to life and capture your audience’s imagination. Our activations drive meaningful awareness, strengthen connections with media, communities, creators, and industry partners, and, most importantly, leave a lasting impression for the brand.
Creator & Community Network
Our PR services are built around the principle that powerful stories emerge from authentic connections. With deep roots across the sports, outdoor, and lifestyle industries, we leverage our extensive community and partnership network to deliver campaigns that feel genuinely embedded in culture. Our approach goes beyond traditional media outreach - we identify and activate the cultural moments that matter, working collaboratively with local communities, brand partners, creators, ambassadors, and innovators to craft narratives that resonate on a human level.
Partner Index (Ambassador & Influencer Identification)
Partnerships are at the heart of what we do. At Brandwave, we cultivate meaningful collaborations with brands, organisations, and creators to amplify impact, drive engagement, and unlock new opportunities. By integrating strategic alliances into every stage of a campaign, we ensure that each partnership feels purposeful, mutually beneficial, and aligned with the story we aim to tell.
Industry Events
We ensure our presence at all the key industry trade shows and events, and always position our clients at the forefront of trends and conversations. Beyond attending, we actively participate in panel discussions, thought leadership forums, and industry roundtables, sharing insights and fostering dialogue. Additionally, through our own initiatives, such as NetworkB, Coffee Bar and BrandLab - we create unique platforms for innovation, collaboration, and knowledge exchange, bringing together brands, creators, and industry leaders to explore ideas and spark meaningful connections.
B2B PR
We support B2B brands at every stage, from founder profiling and industry positioning to content strategy, trade show interviews, panels, and account-based influence, ensuring messaging aligns with business priorities and market dynamics.
RECENT PR & ACTIVATION WORK
Vango Into the Unknown – PR Activation
Founded in 1966, Vango’s mission is simple: to bring the “Spirit of Adventure” to life and inspire more people to embrace the great outdoors.
Merrell B2B PR
Founded in 1981, Merrell is a global leader in outdoor footwear, known for its commitment to performance, durability, and comfort. The brand designs products that inspire people to explore the outdoors, offering innovative hiking boots, trail running shoes, and casual footwear.
GO Outdoors – KUDOS Run PR
After the successful launch of KUDOS Run—a new running-specific department inside six of its largest stores—GO Outdoors tasked us with increasing awareness of the department and driving consumer engagement with the new offering.
