NetworkB - Sports Marketing Conference

NetworkB 2026 – The Mainstreaming of Outdoor Culture

With this year’s theme set, we’ll explore how brands rooted in technical performance are evolving into broader cultural players, without losing the credibility that got them there.

As the lines between sport, outdoor and lifestyle continue to blur, we’ll unpack what that shift really means. From lowering barriers to entry, to redefining what “being outside” looks like in 2026.

Expect a carefully curated room of industry leaders discussing where the sector goes next, and who’s shaping it.

NetworkB – Brands Breaking Barriers (2025)

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This year’s theme was ‘Brands Breaking Barriers’, where we explored how innovation, inclusion, and bold thinking are reshaping the industry.

Core themes from NetworkB – ‘Brands Breaking Barriers’:

Insights: Actionable data to inform your brand’s next move – presented by Runna
Breaking Barriers to the Outdoors: Featuring a panel of inspiring voices – hosted by Merrell
AI & Technology: How innovation is reshaping sport and the outdoors – presented by Brandwave

Watch Video: 2025 NetworkB – Brands Breaking Barriers

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NetworkB – The Insights Edition (2024)

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This ‘invite only’ event brought together some of the sports industry’s most influential leaders, brands, and governing bodies to discuss key issues and collectively move the sports industry forwards.

We often say that great marketing is based on great insights, so we were excited to be joined by Les Mills, Strava and Red Bull, who each showed us how insights drive their own brand strategies and how we can do the same within our own brands.

Core themes from NetworkB – ‘The Insights Edition’:

No Rules Marketing – presented by Brandwave
Using Gen Z Insight to Drive Brand Strategy – shared by Les Mills
A Year in Sport, Utilising Data to Create Successful Activations & Campaigns – shared by Strava
From Napkin to National News, Turning Insights Into Great Partnerships – presented by Red Bull