The Client

Dunlop have pushed the boundaries of performance tyre capabilities for over 125 years. From their race-winning rubber to tyres made for popular road going motorcycles, Dunlop strive to maximise the rider’s trust in their products.

Dunlop provide tyres which are dedicated to real riders. Those who never give up and most of all, who enjoy the sheer passion and excitement of riding their bikes.

Their focus is on enhancing experiences and developing compounds which enable tyres to perform to the highest level on both the road and race track.

The Challenge

Brandwave worked alongside Mongoose PR and Dunlop to create the Ultimate Road Trip. A campaign concept designed to mark the launch of Dunlop’s Roadsmart 3, a tyre designed to perform over more miles.

The concept was to create video content to be used on Dunlop social media that would encourage motorcyclists across the globe to share their favourite route. The data from the participants would then be collected into post event infographics; with selected winners of the campaign, the riders with the most impressive ride out, winning themselves Dunlop prizes.

Heading up the social campaign, and front-man for all video content was the Isle of Man TT legend, John McGuinness.

The Result

Ultimate Road Trip video content included a call to action focused launch movie to encourage participation and a series of shorter edits to be seeded throughout the campaign to drive conversation.

To capture all content, the Brandwave film crew invited John McGuiness to share his Ultimate Roadtrip and capture the journey to one of his favourite ride out spots at the edge of the Lake District.

Utilising on-board cameras ensured we captured the exciting action footage required. Once on location at Devils Bridge near Kirkby Lonsdale, all talking heads interview pieces were filmed.