Neilson have been in the action sports holiday industry for 37 years and are one of the leading active holiday companies in the UK. Having won multiple industry awards, they have a wealth of experience and an unrivalled team of experts offering a superb range of active holidays, all around the world.
In 2012 we were chosen as the new lead creative agency to help the brand take their marketing communication to the next level. Our first challenge was to create a new Beach Clubs 2013 marketing campaign. Neilson were keen to focus on all of the positive activities experienced whilst on a Neilson holiday and to hero their loyal customer base.
Drawing on a detailed brief and our own experiences of the brand we created the ‘To Be Neilson’ campaign. The campaign focused on the key emotions felt by each of the target markets – mums, dads, teenagers and kids.
The strong, yet simple creative template is instantly recognisable as Neilson, it sells the values of the Neilson brand and allows for an integrated campaign, which works across all online, print and cross track advertising on the London Underground, email campaigns and brochures.
Neilson really knew what motivates their target markets and few campaigns we have worked on have allowed us the opportunity to work on such an emotive and broadly integrated creative.
“The Brandwave team showed an exceptionally clear understanding of our market and what was needed to invigorate our marketing activity.”
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