Fjällräven HOJA, For Riding, Not Racing
The Swedish brand expands its cycling-specific HOJA collection for Spring/Summer 2026
Cycling, for Fjällräven, is a way of inhabiting the landscape rather than passing through it. It is about rhythm, self-reliance and the simple efficiency of moving under your own power.
The HOJA collection is designed for riders who treat the bike as part of their outdoor kit – a practical, adaptable tool for exploring further, carrying what they need, and staying grounded in the environment around them. HOJA is built around adaptability.
Sitting comfortably between technical cycling apparel and everyday outdoor wear, each piece is made to work seamlessly on and off the bike. The focus is on durable, breathable materials and thoughtful details that stand up to long days in the saddle, varied weather and the realities of travel, without feeling over-engineered or restrictive once the ride pauses.
For Spring/Summer 2026, the HOJA collection expands with new cycling-specific clothing and equipment developed for longer routes and multi-day journeys. Additions include the HOJA Bib Shorts, designed to deliver consistent comfort over extended distances, and the HOJA Snack Bag Large, offering accessible storage for food and essentials while riding.
Guided by Fjällräven’s long-standing outdoor philosophy, HOJA reflects a considered, functional approach to cycling. It is made for those who ride to experience a place, not to chase performance – travelling simply, efficiently and at a pace that leaves room to look around.
