industry Archives - Brandwave Marketing LTD

2026 Industry news PR

Vango: Into the Wild Family Weekender With CampWild

For 60 years, Vango has been part of outdoor life in the UK and beyond,…

Evie Gilbert23/09/2026

2026 Industry news PR

Helinox x Musée du Louvre Returns With Its Latest Cinema Paradiso Collaboration

Helinox returns to the Cour Carrée of the Musée du Louvre for a renewed partnership…

Vikki McGill23/06/2026

Current Events Industry news Insights PR Strategic thinking

PR Spotlight: Recent Coverage Wins

In this blog, Brandwave’s PR Account Manager Tayler Wilson shares some PR coverage wins so…

Tayler Willson21/05/2026

2026 Industry news PR

Helinox Pushes Ultra Lightweight Design Forward for Spring 2026

Helinox introduces its Spring 2026 collection with a concise set of new and refined products...

Tayler Willson23/03/2026

2026 Industry news PR

60 Years of Vango: A Legacy of Adventure

For 60 years, Vango has been part of outdoor life in the UK and beyond,…

Vikki McGill17/02/2026

2026 Industry news PR

Fjällräven SS26 HOJA Collection

Cycling, for Fjällräven, is a way of inhabiting the landscape rather than passing through it...

Vikki McGill19/01/2026

Industry news PR

Brandwave x Vango 2025

What began with laying the foundations in January, refining processes, shaping the account plan and…

Vikki McGill19/01/2026

2026 Industry news PR

Fjällräven SS26 Lightweight Collection

Fjällräven, lightness has never been just about reducing weight. It is about moving through nature…

Vikki McGill19/01/2026

Industry news PR

Bendrigg Awarded The Merrell Fund at Kendal Mountain Festival

Bendrigg has been voted this year’s recipient of The Merrell Fund grant, earning an increased…

Vikki McGill01/12/2025

2025 Current Events Industry news Strategic thinking Thought Leadership

Looking Ahead to Performance Days

Performance Days is nearly here, so I’ll soon be swapping the South Coast for Messe…

Will Cowell24/10/2025

Industry news PR

Beeline partners with The Bikeability Trust

Beeline, creators of the award-winning Velo 2 cycling navigation device, has been named as the…

Vikki McGill15/10/2025

Industry news PR

Brandwave Appointed UK PR Agency for Swedish Outdoor Brand Fjällräven

Brandwave, the specialist sports marketing and PR agency, has been appointed as the UK PR…

Vikki McGill08/10/2025

Current Events Industry news Insights PR Strategic thinking

PR Spotlight: 2025 Coverage Wins (So Far)

In this blog, Brandwave’s Senior Account Manager, Tania Lewis, shares PR coverage highlights of 2025…

Tania Lewis24/09/2025

Brandwave Team Current Events Industry news Insights Strategic thinking

UTMB, Cowbells, and the Business of Running

In this blog, Brandwave’s Managing Director, Oliver Robinson, reflects on UTMB after a few days…

Oliver Robinson04/09/2025

Brandwave Team Current Events Industry news

Brandwave x Surf Skate Expo

In this blog, Tania Lewis, gives her roundup of Newquay for the UK’s first-ever Surf…

Tania Lewis22/08/2025

Current Events Industry news Strategic thinking

UTMB 2025: The Top 5 PR Trends Shaping the Global Trail Running Industry

In this blog, Brandwave’s PR Director, Vikki McGill, explores the latest trends shaping the dynamic…

Vikki McGill18/08/2025

Brandwave Team Current Events PR Strategic thinking

Inside Montane Basecamp @ The Lakeland 50 & 100

For the first time, Brandwave partnered with long-time title sponsor Montane to reimagine what a…

Tania Lewis05/08/2025

Industry news PR

Vango Into The Wild

Earlier this month, Brandwave invited a group of guests to go wild – quite literally…

Vikki McGill01/07/2025

Industry news PR

Brandwave Appointed UK PR Agency For Smart Navigation Pioneer Beeline

Brandwave, the specialist sports marketing and PR agency, has been appointed as the UK PR…

Vikki McGill24/06/2025

2025 Brandwave Team

12 Months in Sports Marketing

Well, that’s a wrap! After 12 rewarding, challenging and fast months, my placement year at…

Lily Kenna28/05/2025

2025 Brandwave Team Industry news Insights Sporting Events

A Week in Motion – London Marathon 2025 with Brandwave

There’s something uniquely electric about London Marathon week...

Oliver Robinson02/05/2025

Industry news PR

Waterspeed Partners With DEFI Wind For 2025

Great news for water sports enthusiasts globally: Waterspeed, the go-to tracking app to measure speed,…

Vikki McGill17/04/2025

Industry news PR

Brandwave appointed by Hanwag

The heritage footwear brand crafting boots for outdoor adventure...

Vikki McGill17/04/2025

Industry news PR

Waterspeed Lands on Android!

Great news for water sports enthusiasts globally: Waterspeed, the go-to tracking app to measure speed,…

Vikki McGill17/04/2025

Industry news PR

Waterspeed Appoints Brandwave

This exciting partnership marks a pivotal moment for Waterspeed as it aims to accelerate its…

Vikki McGill18/02/2025

Industry news PR

Vango Appoints Brandwave

Vango, the leading UK camping and outdoor equipment brand has appointed Brandwave...

Vikki McGill29/01/2025

Industry news Thought Leadership Tradeshow

The National Running Show 2025

Ollie dives into the key moments from NRS a weekend that truly showcased all things…

Oliver Robinson28/01/2025

Thought Leadership

The Fitness & Wellness Trends to Watch in 2025

Right out of the blocks, our new PR Director, Vikki takes a deep dive into…

Vikki McGill27/01/2025

Industry news

Should Sportswear Brands use Athletes not Models?

Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…

Vicky Stickland08/08/2018

Strategic thinking

Sky Sports Mix It Up

The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…

Daniel Tomlinson23/11/2017

Industry news

How will the German fitness industry grow?

MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…

Anna Buechel19/09/2017

Industry news

What can the fitness industry learn from the outdoor industry?

The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…

Vicky Stickland19/09/2017

Industry news

What it’s like to speak at the world’s largest bike show?

Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…

Daniel Macaulay12/09/2017

Strategic thinking

Feel the power of Brand Transcendence

In his latest blog, Brandwave Founder and Head of Strategic, Daniel Macaulay reflects on his…

Daniel Macaulay20/12/2016

Strategic thinking

Creativity and efficiency are not always aligned

So how do you manage and develop a team without inhibiting creativity? Vicky explains all…

Oliver Robinson22/07/2016

Brandwave Team

Where is the Snow?

Over the Christmas holidays, our German Account & Operations Manager, Anna left our little island…

Anna Buechel08/01/2016

Strategic thinking

OutDoor 2015 Panel Discussion Round-Up

Timing, Placing, Pricing – Sustainable Distribution and Retail Strategies For this year’s OutDoor we were…

samuelfreeman13/08/2015

Strategic thinking

Brandwave’s collaboration workshop at the OIA conference.

The Facilitation of Collaboration Brandwave's MD, Dan, takes a few moments to reflect on the…

Daniel Macaulay16/04/2015

Strategic thinking

The future of the Great British Outdoor industry

“When people think about Britain they think about the great outdoors, they dream about the…

Vicky Stickland18/03/2015

Brandwave Team

Gold star for us – Top of the class in the UK creative industry

It’s about time we gave a big shout out to the supremely talented UK creative…

Daniel Macaulay03/04/2014

Strategic thinking

The Handmade Brand

In the action sports world, a company’s identity has almost always been as important as…

Daniel Macaulay18/03/2014

Industry news

A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards.

Finally recovered after our night out at the CIM Marketing Excellence awards, Vicky Stickland, Brandwave's…

Vicky Stickland20/02/2014

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