Brandwave, the specialist sports marketing and PR agency, has been appointed as the UK PR agency for Beeline, the smart navigation brand empowering two-wheeled adventures through cutting-edge technology.
Frustrated by complex, tech-heavy navigation devices, Beeline was founded a decade ago to bring back a sense of freedom to every ride. Today, Beeline creates intuitive navigation devices and route planning tools built for both cyclists and motorcyclists, and with a growing global community, their mission is simple: to help people reconnect with the world, one ride at a time.
Brandwave will lead UK press office activity, working across consumer and trade B2B media. The agency’s remit will also include creator, community and ambassador activations, third-party brand collaborations, and the strategic development of events, activations, and growth-hacking partnership opportunities.
”“The intersection of sport and tech is driving some of the most exciting shifts in performance and participation today,” said Dan Macaulay, Founder of Brandwave. “Beeline is a prime example of how smart innovation can elevate user experience and encourage more people to get out and ride, whether on a city commute or a remote trail. We’re thrilled to be helping take the brand to the next level.”
”“We're excited to partner with Brandwave as we accelerate our growth plans,” comments Mark Jenner, Co-Founder of Beeline. “They get our spirit of discovery. They get the industry. And they get where we’re coming from. Their deep understanding of the sports and outdoor sectors, strong network of relevant contacts, and alignment with our values made them the perfect fit. Brandwave brings fresh eyes, deep networks, and a shared love of the outdoors.”
Together, this partnership marks a new chapter for Beeline’s presence in the UK market, one defined by sharper positioning, new partnerships, and delivering more ways to get out there and explore. As Beeline continues to redefine how we explore the world on two wheels, Brandwave’s strategic support across PR, creator engagement, and brand collaborations will help accelerate its mission.
