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FIBO 2018

Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for fitness, wellness and health, it was full of the latest and greatest in fitness technology and insights into consumer trends.

Digital is playing more of a role than ever in developing innovative ways to workout but crucially, how to personalise the user’s experience. Emphasis on the ‘fitness experience’ has never been more prominent.

We spoke to some of the leading brands to find out about the biggest trends in the fitness sector right now. Here’s what they said:

FIBO 2018 – Industry Insights

FIBO 2018 – Round Up

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Jessica Rouse