Adapting your sports marketing to survive coronavirus 






In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…





Daniel Macaulay18/03/2020

Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…



Alastair Lecomte11/02/2020

Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…



Alastair Lecomte01/07/2019
Eurobike 2018 









This week Account Director Ollie headed over to our second home in Friedrichshafen for the…








Oliver Robinson13/07/2018
Elevate 2018 



This month our Head of Strategy, Jessica Rouse, chaired a panel session at the UK's…


Natasha Clarke31/05/2018
FIBO 2018 




Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for…



Jessica Rouse17/04/2018
ISPO 2018 




At ISPO this year, we were lucky enough to see the latest and greatest in…



Jessica Rouse06/02/2018
What it’s like to speak at the world’s largest bike show? 






Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…





Daniel Macaulay12/09/2017
Eurobike 2017: What’s the future for eBikes in the bike industry? 



At this year’s Eurobike 2017 we asked brands “What’s the future for eBikes in the…
Matt Ankers05/09/2017
Creativity and efficiency are not always aligned 









So how do you manage and develop a team without inhibiting creativity? Vicky explains all…








Oliver Robinson22/07/2016
Why Engagement Marketing Is Key At ISPO 









Clocking up the kilometers walking around ISPO last week, it was fantastic to see so…








Oliver Robinson18/02/2015
Trade show season 2015 – The Brandwave ISPO predictions 






And before you can say ‘ wiener schnitzel’, the German tradeshow season is upon us…





Daniel Macaulay08/01/2015
Eat. Sleep. Bike. Repeat. Olli and Vicky do Eurobike 2014. 









Last week saw Vicky and Olli flying back to Germany to catch up with our…








Oliver Robinson05/09/2014
Burritos, torrential downpours & action cams – Ollie does OutDoor. 









After a 5am breakfast bap from Pret, flight over to Zurich and a ride around…








Oliver Robinson25/07/2014
Bright, Berlin. The Brandwave Round Up. 




Dan and Vicky ventured out to Germany earlier this month to check out all things…
Vicky Stickland22/07/2014
Ollie goes Arnie – The official Brandwave FIBO show review 









Body builders, monster salads and the odd overenthusiastic Italian cycling instructor to boot, it can…








Oliver Robinson01/05/2014
The Brandwave ISPO 2014 round up – What we saw, what we missed, what we loved and what we want to see more of next year 




Oh dear, ISPOs over; no more Weissbeer until October… Freshly returned from ISPO in Munich,…
Vicky Stickland31/01/2014