Alastair Lecomte, Author at Brandwave Marketing LTD

Brandwave Team Strategic thinking Thought Leadership

Branding is not what people think it is…

Al gives his take on what ‘Branding’ is and isn’t.

<img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" src='https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg' class='avatar pp-user-avatar avatar-70 photo ' height='70' width='70'/>

Alastair Lecomte02/03/2023

Awards Judging Brandwave Team Current Events Industry news Sports news Thought Leadership

We don’t just enter awards, we judge them.

Creative Director Al, tells us about his stint as a judge for an international photography…

<img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" src='https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg' class='avatar pp-user-avatar avatar-70 photo ' height='70' width='70'/>

Alastair Lecomte08/11/2022

Brandwave Team Current Events Sporting Challenge Sports news

Hike Bike Paddle 3.0 – The North Yorkshire Edition…

Creative Director Al looks back to an epic charity challenge of hiking, biking and paddling…

<img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" src='https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg' class='avatar pp-user-avatar avatar-70 photo ' height='70' width='70'/>

Alastair Lecomte29/09/2022

Brandwave Team Industry news Sports news Strategic thinking

WebSummit 2019

Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…

<img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" src='https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg' class='avatar pp-user-avatar avatar-70 photo ' height='70' width='70'/>

Alastair Lecomte11/02/2020

Industry news

FIBO 2019

Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…

<img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" src='https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg' class='avatar pp-user-avatar avatar-70 photo ' height='70' width='70'/>

Alastair Lecomte01/07/2019

Strategic thinking

Blast from my Past – The Resurgence of Retro Sports Brands

Senior Designer Al Lecomte looks at how retro sports brands have had a resurgence in…

<img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" height='70' width='70' data-src="https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg" class="avatar pp-user-avatar avatar-70 photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-del="avatar" alt="Alastair Lecomte" src='https://www.brandwavemarketing.com/wp-content/uploads/2014/07/Alastair_Lecomte_Grid-100x100.jpg' class='avatar pp-user-avatar avatar-70 photo ' height='70' width='70'/>

Alastair Lecomte10/01/2018

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