Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Guest blog writer Laura has worked on a range of socially sensitive campaigns on topics…
Jamie Kerr19/02/2023
Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…
Kate Smetana05/01/2022
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…
Matt Fabian18/08/2021
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020
Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…
Will Cowell09/04/2020
Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…
Daniel Macaulay07/04/2020
Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.
Josie Fabian06/04/2020
In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…
Daniel Macaulay18/03/2020
Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
With technology becoming seamlessly woven into our day-to-day lives, it is becoming increasingly difficult to…
Ophelia Spowers03/10/2018
Art Director Matt Ankers explores the effectiveness of moving image within sports marketing. How do…
Matt Ankers27/06/2018
This month our Head of Strategy, Jessica Rouse, chaired a panel session at the UK's…
Natasha Clarke31/05/2018
Account Director Ali has recently been spending more than a little time pitch side. In…
Ali Hammer08/05/2018
Senior Designer Al Lecomte looks at how retro sports brands have had a resurgence in…
Alastair Lecomte10/01/2018
The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…
Daniel Tomlinson23/11/2017
Process, process, process…I touched on this topic briefly in a part 1 blog, outlining how…
samuelfreeman09/08/2017
A sport and fitness fanatic, Christian, one of our amazingly talented Account Managers, based out…
Anna Buechel15/02/2017
In his latest blog, Brandwave Founder and Head of Strategic, Daniel Macaulay reflects on his…
Daniel Macaulay20/12/2016
I am always striving to challenge and improve myself both personally and in my role…
Emma Cox14/12/2016
Our fitness fanatic German Account Manager, Christian Reinhardt, has hit the books this week to…
Anna Buechel26/09/2016
So how do you manage and develop a team without inhibiting creativity? Vicky explains all…
Oliver Robinson22/07/2016
After a year in the making, Andrea Kohlndorfer, our Strategic Planning Director from the German…
Anna Buechel28/04/2016
Our Commercial Director, Vicky Stickland, has been saying for years that she would complete an…
Vicky Stickland21/09/2015
Timing, Placing, Pricing – Sustainable Distribution and Retail Strategies For this year’s OutDoor we were…
samuelfreeman13/08/2015
The title of this blog are the words I often hear Brandwave Founder Daniel Macaulay…
Emma Cox08/06/2015
Drupal (drupal.org) is a huge Open Source Content Management Framework. OK…. what is that in…
Emile Kott18/05/2015
Brandwave's resident graphic designer Olivia, shares her thoughts on the current female activewear market. It…
Emma Cox18/05/2015
The Facilitation of Collaboration Brandwave's MD, Dan, takes a few moments to reflect on the…
Daniel Macaulay16/04/2015
“When people think about Britain they think about the great outdoors, they dream about the…
Vicky Stickland18/03/2015
The Pattern of Surf Trends Brandwave Designer Matt Ankers explores the rise and supposed fall…
Matt Ankers13/02/2015
Creative Director, Sam, shakes things up as he explores the lack of disparity in sport…
samuelfreeman10/10/2014
Facilitating collaborations for the European sports industry. An idea that came about after a meeting…
Oliver Robinson26/09/2014
Brandwave's Creative Director, Sam, looks back at his 3 days in Brighton at the Reasons.to…
samuelfreeman08/09/2014
Sam’s favourite World Cup creative fails and why ultrashort-term disingenuous creative can actually do more harm than good.…
samuelfreeman07/07/2014
After a recent trip back to his homeland of Ireland, Brandwave Managing Director, Dan takes…
Daniel Macaulay01/07/2014
How should reactive marketers handle an almost inevitable World Cup group-stage defeat? Vicky's stance on…
Vicky Stickland20/06/2014
The marketing potential of Sir Ben Ainslie’s new America’s Cup campaign. With the recent announcement…
Oliver Robinson16/06/2014
In the action sports world, a company’s identity has almost always been as important as…
Daniel Macaulay18/03/2014
