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There’s no denying the fact it’s been a rollercoaster year for those working within the sports and outdoor industry.

As another year draws to a close, we take a look back at some team highlights from 2023.

Brandwave Coffee Bar

This year saw Strava present their Year in Sport Report, PADI talk about marketing expansion and rolling out a global campaign, Rapha explain how brands can build deeply engaged communities, Finisterre chat about building a purpose led brand, OUTO on how we can truly open up the outdoors and create a welcoming & inclusive environment and most recently, Les Mills on decoding Gen Z fitness trends.

To kick off 2024, we’ll be welcoming back Strava to present their Year in Sport Report. Drop us a message if you’d like to join our next coffee bar on Friday 26th January at 10am GMT.

INEOS 25 Year Challenge

With over 26,000 colleagues located across 194 sites around the world, our brief from INEOS was simple. How do we celebrate 25 years of INEOS, in true INEOS style?

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Eurobike Ride Out & Burger Night

This year’s Eurobike saw our inaugural Ride Out & Burger Night, all made possible thanks to a little help from our friends at Brompton, Strava, Sweet Protection, BrewDog and Red Bull.

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Mac in a Sac Adventure Day 2.0

With our competition winners and influencers kitted out in the latest Mac in a Sac apparel, they headed off to Snowdonia for a social media inspired treasure hunt, vertical kilometre, individual abseiling and a load of fun team games throughout.

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Hike Bike Paddle 4.0

We took to Snowdonia for another epic sports industry challenge, where we hiked, biked and paddled our way around the mountains in support of the incredible Youth Adventure Trust.

De’Longhi x parkrun – Partnership Campaign

Two perfectly matched brands and communities brought together by running and great coffee.

One whole new creative red thread & strategic direction to bring this collaboration to life.

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Hydro Flask – Let’s Go!

Teased internally at their global marketing meet, we’ve been hard at work conceptualising a new European campaign directive and down on location capturing hero content ready for launch in 2024.

Looking forward to bringing this campaign to life and sharing more in the New Year!

Brandwave BrandLAB

BrandLAB goes from strength to strength as we hosted 14 workshops at two key industry events.

Big thanks to our VIP guest mentors and the hundreds of ambitious start-ups and purpose driven businesses who joined us at both Blue Earth Summit and ISPO!

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And once again, there’s been a fair few sporting milestones achieved along the way, alongside some time on the water, zen in the yoga studio, stomping on the trails and riding of the local lanes (not to mention a tour of southern Spain and the Sierra Nevada range on moto)!


See you all in 2024!

Brandwave Team

Will Cowell