Should Sportswear Brands use Athletes not Models? 
Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…
Vicky Stickland08/08/2018
The OutDoor by ISPO launch event: Brandwave’s key take outs 
Vicky Stickland, our German Managing Director, headed to Messe München for the public unveiling of…
Vicky Stickland29/06/2018
What can the fitness industry learn from the outdoor industry? 
The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…
Vicky Stickland19/09/2017
Don’t forget your (grass) roots
Our Commercial Director, Vicky Stickland, has been saying for years that she would complete an…
Vicky Stickland21/09/2015
The future of the Great British Outdoor industry 
“When people think about Britain they think about the great outdoors, they dream about the…
Vicky Stickland18/03/2015
Bright, Berlin. The Brandwave Round Up. 
Dan and Vicky ventured out to Germany earlier this month to check out all things…
Vicky Stickland22/07/2014
It’s (probably not) coming home. 
How should reactive marketers handle an almost inevitable World Cup group-stage defeat? Vicky's stance on…
Vicky Stickland20/06/2014
A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards. 
Finally recovered after our night out at the CIM Marketing Excellence awards, Vicky Stickland, Brandwave's…
Vicky Stickland20/02/2014
The Brandwave ISPO 2014 round up – What we saw, what we missed, what we loved and what we want to see more of next year 
Oh dear, ISPOs over; no more Weissbeer until October… Freshly returned from ISPO in Munich,…
Vicky Stickland31/01/2014
