Sports Marketing Blog

Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.

Industry news

Eat. Sleep. Bike. Repeat. Olli and Vicky do Eurobike 2014.

Last week saw Vicky and Olli flying back to Germany to catch up with our…

Oliver Robinson05/09/2014

Brandwave Team

Olivia’s motorcycle diaries – adventures that fuel her creativity

Resident motorbike enthusiast Olivia, shares her thoughts on fuelling her creativity at Brandwave HQ by…

Emma Cox30/07/2014

Industry news

Burritos, torrential downpours & action cams – Ollie does OutDoor.

After a 5am breakfast bap from Pret, flight over to Zurich and a ride around…

Oliver Robinson25/07/2014

Industry news

Bright, Berlin. The Brandwave Round Up.

Dan and Vicky ventured out to Germany earlier this month to check out all things…

Vicky Stickland22/07/2014

Strategic thinking

Jumping on the Brazilian bandwagon

Sam’s favourite World Cup creative fails and why ultrashort-term disingenuous creative can actually do more harm than good.…

samuelfreeman07/07/2014

Strategic thinking

What influence can sport have on our personalities and career skills development?

After a recent trip back to his homeland of Ireland, Brandwave Managing Director, Dan takes…

Daniel Macaulay01/07/2014

Strategic thinking

It’s (probably not) coming home.

How should reactive marketers handle an almost inevitable World Cup group-stage defeat? Vicky's stance on…

Vicky Stickland20/06/2014

Industry news

Ollie goes Arnie – The official Brandwave FIBO show review

Body builders, monster salads and the odd overenthusiastic Italian cycling instructor to boot, it can…

Oliver Robinson01/05/2014

Brandwave Team

Gold star for us – Top of the class in the UK creative industry

It’s about time we gave a big shout out to the supremely talented UK creative…

Daniel Macaulay03/04/2014

Brandwave Team

Brandwave Team takes on the Bleep Test for Sport Relief

Brandwave account manager Ollie Robinson reflects on the inaugural Brandwave Bleep test that saw the…

Oliver Robinson27/03/2014

Strategic thinking

The Handmade Brand

In the action sports world, a company’s identity has almost always been as important as…

Daniel Macaulay18/03/2014

Industry news

A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards.

Finally recovered after our night out at the CIM Marketing Excellence awards, Vicky Stickland, Brandwave's…

Vicky Stickland20/02/2014

Strategic thinking

If you’re not authentic you’re not coming in – 11 useful tips for surviving and thriving in your creative design interview

From the glitz and glamour of the launch parties to the tropical perfection of the…

samuelfreeman12/02/2014

Sports news

Writing left handed, my chip hat and the attack of the seagulls – The controversial BBC commentary on the Olympic Women’s Snowboard Slopestyle

It’s become more controversial than Justin Bieber’s driving licence and Miley Cyrus’ Twerking… The BBC…

Oliver Robinson11/02/2014

Industry news

The Brandwave ISPO 2014 round up – What we saw, what we missed, what we loved and what we want to see more of next year

Oh dear, ISPOs over; no more Weissbeer until October… Freshly returned from ISPO in Munich,…

Vicky Stickland31/01/2014

Strategic thinking

I’ll show you mine if you show me yours – 10 top tips for maximizing ROI on your exhibition stand

Bright, Agenda, Bread and Butter, ISPO… for the sports hardware and apparel industry, ‘tis most…

Daniel Macaulay13/01/2014

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Sports Marketing Blog

Eat. Sleep. Bike. Repeat. Olli and Vicky do Eurobike 2014.

Olivia’s motorcycle diaries – adventures that fuel her creativity

Burritos, torrential downpours & action cams – Ollie does OutDoor.

Bright, Berlin. The Brandwave Round Up.

Jumping on the Brazilian bandwagon

What influence can sport have on our personalities and career skills development?

Ollie goes Arnie – The official Brandwave FIBO show review

Gold star for us – Top of the class in the UK creative industry

Brandwave Team takes on the Bleep Test for Sport Relief

The Handmade Brand

A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards.

If you’re not authentic you’re not coming in – 11 useful tips for surviving and thriving in your creative design interview

Writing left handed, my chip hat and the attack of the seagulls – The controversial BBC commentary on the Olympic Women’s Snowboard Slopestyle

The Brandwave ISPO 2014 round up – What we saw, what we missed, what we loved and what we want to see more of next year

I’ll show you mine if you show me yours – 10 top tips for maximizing ROI on your exhibition stand

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