Brandwave BrandTest: Beeline App and Velo 2 Unit – My First Impressions… 
Founder, Dan tries out the Beeline app and Velo unit Brandwave BrandTest.
Daniel Macaulay12/05/2025
Is Nike the next Nokia? What went down at Nike and what can we all learn from it? 
Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…
Daniel Macaulay03/10/2024
OutDoor by ISPO and the Zombie Apocalypse 
Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…
Daniel Macaulay12/06/2024
Podcast: The Truth About Bad Decisions 
Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…
Daniel Macaulay02/01/2024
The New Face of Sports PR in the Era of Vanity Metrics 
Dan gives his take on vanity metrics.
Daniel Macaulay28/07/2023
Outdoor Brands and the Blurring of the Lines 
Dan gives his take on the latest brand strategy trend.
Daniel Macaulay21/10/2022
Brandwave at Web Summit 2021 
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
ISPO 2021 – Brandwave BeerFest 
Brandwave Founder, Dan Macaulay reflects on an evening to remember… ISPO 2021 - Brandwave BeerFest.…
Daniel Macaulay10/02/2021
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
The shift towards digital sports events and activations 
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020
NetworkB goes digital 
Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…
Daniel Macaulay07/04/2020
Adapting your sports marketing to survive coronavirus 
In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…
Daniel Macaulay18/03/2020
What it’s like to speak at the world’s largest bike show? 
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
Eurobike: Better Bike Brands – How to leverage brand positioning 
Brandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…
Daniel Macaulay23/08/2017
Feel the power of Brand Transcendence 
In his latest blog, Brandwave Founder and Head of Strategic, Daniel Macaulay reflects on his…
Daniel Macaulay20/12/2016
Brandwave’s Top Olympic Moments 
The Rio Olympic Games gave us everything from Great British triumphs to inspirational international performances…
Daniel Macaulay09/09/2016
Pulling our weight for Syria 
Sometimes it takes just one image of another persons suffering to trigger a global response for help. Although…
Daniel Macaulay20/10/2015
Brandwave’s collaboration workshop at the OIA conference. 
The Facilitation of Collaboration Brandwave's MD, Dan, takes a few moments to reflect on the…
Daniel Macaulay16/04/2015
Trade show season 2015 – The Brandwave ISPO predictions 
And before you can say ‘ wiener schnitzel’, the German tradeshow season is upon us…
Daniel Macaulay08/01/2015
What influence can sport have on our personalities and career skills development? 
After a recent trip back to his homeland of Ireland, Brandwave Managing Director, Dan takes…
Daniel Macaulay01/07/2014
Gold star for us – Top of the class in the UK creative industry 
It’s about time we gave a big shout out to the supremely talented UK creative…
Daniel Macaulay03/04/2014
The Handmade Brand 
In the action sports world, a company’s identity has almost always been as important as…
Daniel Macaulay18/03/2014
I’ll show you mine if you show me yours – 10 top tips for maximizing ROI on your exhibition stand
Bright, Agenda, Bread and Butter, ISPO… for the sports hardware and apparel industry, ‘tis most…
Daniel Macaulay13/01/2014
