The Strategic Significance of Brand Redesign in Sports Marketing 
As the mastermind behind Brandwave’s very own ‘Project X’, Creative Director Alastair explains why we…
Alastair Lecomte08/02/2024
Branding is not what people think it is… 
Al gives his take on what ‘Branding’ is and isn’t.
Alastair Lecomte02/03/2023
What Brand Activation can do for your Sporting Business 
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Sky Sports Mix It Up 
The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…
Daniel Tomlinson23/11/2017
How will the German fitness industry grow? 
MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…
Anna Buechel19/09/2017
What can the fitness industry learn from the outdoor industry? 
The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…
Vicky Stickland19/09/2017
What it’s like to speak at the world’s largest bike show? 
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
Eurobike 2017: What’s the future for eBikes in the bike industry? 
At this year’s Eurobike 2017 we asked brands “What’s the future for eBikes in the…
Matt Ankers05/09/2017
Eurobike: Better Bike Brands – How to leverage brand positioning 
Brandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…
Daniel Macaulay23/08/2017
Knowing Your Target Market 
A sport and fitness fanatic, Christian, one of our amazingly talented Account Managers, based out…
Anna Buechel15/02/2017
Feel the power of Brand Transcendence 
In his latest blog, Brandwave Founder and Head of Strategic, Daniel Macaulay reflects on his…
Daniel Macaulay20/12/2016
A supplement short of great. Your five a day disappointments. 
Creative Director, Sam, shakes things up as he explores the lack of disparity in sport…
samuelfreeman10/10/2014
Jumping on the Brazilian bandwagon 
Sam’s favourite World Cup creative fails and why ultrashort-term disingenuous creative can actually do more harm than good.…
samuelfreeman07/07/2014
