Should Sportswear Brands use Athletes not Models? 
Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…
Vicky Stickland08/08/2018
Eurobike 2018 
This week Account Director Ollie headed over to our second home in Friedrichshafen for the…
Oliver Robinson13/07/2018
The OutDoor by ISPO launch event: Brandwave’s key take outs 
Vicky Stickland, our German Managing Director, headed to Messe München for the public unveiling of…
Vicky Stickland29/06/2018
FIBO 2018 
Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for…
Jessica Rouse17/04/2018
ISPO 2018 
At ISPO this year, we were lucky enough to see the latest and greatest in…
Jessica Rouse06/02/2018
Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone 
We’re delighted to announce that Brandwave has been appointed as global lead agency for the…
Natasha Clarke12/12/2017
adidas ALL DAY App: Utility Marketing 
This week in the Brandwave UK Office, we have been taking a keen interest in…
Lucy Hendry03/10/2017
Sport and Fitness Show 
Multi venue fitness membership provider MoveGB joined forces with the free to attend Sport and…
Natasha Clarke25/09/2017
How will the German fitness industry grow? 
MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…
Anna Buechel19/09/2017
What can the fitness industry learn from the outdoor industry? 
The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…
Vicky Stickland19/09/2017
What it’s like to speak at the world’s largest bike show? 
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
Eurobike 2017: What’s the future for eBikes in the bike industry? 
At this year’s Eurobike 2017 we asked brands “What’s the future for eBikes in the…
Matt Ankers05/09/2017
We count down the 11 big news stories and key bike trends from Eurobike 2017 
The Brandwave Team report back on their recent visit to EuroBike 2017
Ali Hammer04/09/2017
Eurobike: Better Bike Brands – How to leverage brand positioning 
Brandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…
Daniel Macaulay23/08/2017
Eurobike 2015 |60 Second Roundup 
Shortly after enjoying a slice of 'Schwarzwälder Kirschtorte’, otherwise known as the best cake in…
Oliver Robinson10/09/2015
OutDoor 2015. Our 60 Second Overview 
And before you can even say ‘eine Schwarzwälder Kirschtorte bitte’, OutDoor 2015 is over! The…
Anna Buechel24/07/2015
OutDoor 2015 – Brandwave to host panel discussion. 
Timing, placing, pricing - sustainable distribution and retail strategies. OutDoor 2015 is just around the…
Oliver Robinson10/07/2015
Why Engagement Marketing Is Key At ISPO 
Clocking up the kilometers walking around ISPO last week, it was fantastic to see so…
Oliver Robinson18/02/2015
Trade show season 2015 – The Brandwave ISPO predictions 
And before you can say ‘ wiener schnitzel’, the German tradeshow season is upon us…
Daniel Macaulay08/01/2015
Welcome to NetworkB…
Facilitating collaborations for the European sports industry. An idea that came about after a meeting…
Oliver Robinson26/09/2014
Eat. Sleep. Bike. Repeat. Olli and Vicky do Eurobike 2014. 
Last week saw Vicky and Olli flying back to Germany to catch up with our…
Oliver Robinson05/09/2014
Burritos, torrential downpours & action cams – Ollie does OutDoor. 
After a 5am breakfast bap from Pret, flight over to Zurich and a ride around…
Oliver Robinson25/07/2014
Bright, Berlin. The Brandwave Round Up. 
Dan and Vicky ventured out to Germany earlier this month to check out all things…
Vicky Stickland22/07/2014
Ollie goes Arnie – The official Brandwave FIBO show review 
Body builders, monster salads and the odd overenthusiastic Italian cycling instructor to boot, it can…
Oliver Robinson01/05/2014
A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards. 
Finally recovered after our night out at the CIM Marketing Excellence awards, Vicky Stickland, Brandwave's…
Vicky Stickland20/02/2014
The Brandwave ISPO 2014 round up – What we saw, what we missed, what we loved and what we want to see more of next year 
Oh dear, ISPOs over; no more Weissbeer until October… Freshly returned from ISPO in Munich,…
Vicky Stickland31/01/2014