Brandwave x B Corp – Our Journey to Certification 
As a business that now officially meets high standards of verified performance, accountability, and transparency,…
Josie Fabian30/08/2024
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
A Night to Remember: The Magic of Sport at Stade De France 
Tuesday, August 6th, is a night etched in my memory, a night where the spirit…
Clare Probyn14/08/2024
OutDoor by ISPO and the Zombie Apocalypse 
Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…
Daniel Macaulay12/06/2024
Ultra-Trail Snowdonia 2024 
After 15 hours on foot, 3,300m of climbing and 50km worth of Ultra-Trail Snowdonia, Clare…
Clare Probyn22/05/2024
NetworkB – The Insights Edition 
With this in mind, we headed to the home of Red Bull in London and…
Josie Fabian19/03/2024
Evolution in Sports and Lifestyle Choices: A Shift in Paradigms 
Creative Director, Alastair takes a look how the sport and outdoor world is arguably at…
Alastair Lecomte12/03/2024
The Strategic Significance of Brand Redesign in Sports Marketing 
As the mastermind behind Brandwave’s very own ‘Project X’, Creative Director Alastair explains why we…
Alastair Lecomte08/02/2024
Podcast: The Truth About Bad Decisions 
Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…
Daniel Macaulay02/01/2024
Brandwave 2023 – A Year in Review 
From global rebrands to sports industry challenges, 2023 has been a year to remember!
Will Cowell14/12/2023
ISPO 2023 Recap 
BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.
Oliver Robinson07/12/2023
Accelerated Change – 5 Trends That Are Here To Stay 
James Kerr reveals the five trends that are likely to hang around.
James Kerr02/11/2023
Blue Earth Summit Recap 
Ollie looks back on what was an amazing Blue Earth Summit.
Oliver Robinson25/10/2023
The New Face of Sports PR in the Era of Vanity Metrics 
Dan gives his take on vanity metrics.
Daniel Macaulay28/07/2023
Branding is not what people think it is… 
Al gives his take on what ‘Branding’ is and isn’t.
Alastair Lecomte02/03/2023
What Brand Activation can do for your Sporting Business 
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Representing reality designing for sensitive societal issues 
Guest blog writer Laura has worked on a range of socially sensitive campaigns on topics…
James Kerr19/02/2023
Brandwave 2022 – A Year in Review 
Brandwave 2022 - A Year in Review - From global rebrands to sports industry challenges,…
Will Cowell14/12/2022
We don’t just enter awards, we judge them. 
Creative Director Al, tells us about his stint as a judge for an international photography…
Alastair Lecomte08/11/2022
What Makes an Iconic Marketing Campaign Iconic? 
Ollie breaks down what makes a campaign iconic.
Oliver Robinson21/10/2022