Waterspeed Lands on Android! 
Great news for water sports enthusiasts globally: Waterspeed, the go-to tracking app to measure speed,…
Vikki McGill17/04/2025
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
Bringing back the Brandwave BrandTest! 
Creative Director, Al tries out the new leather Merrell Moab 2's in our new Brandwave…
Alastair Lecomte20/03/2025
Waterspeed Appoints Brandwave 
This exciting partnership marks a pivotal moment for Waterspeed as it aims to accelerate its…
Vikki McGill18/02/2025
Vango Appoints Brandwave 
Vango, the leading UK camping and outdoor equipment brand has appointed Brandwave...
Vikki McGill29/01/2025
The National Running Show 2025 
Ollie dives into the key moments from NRS a weekend that truly showcased all things…
Oliver Robinson28/01/2025
The Fitness & Wellness Trends to Watch in 2025 
Right out of the blocks, our new PR Director, Vikki takes a deep dive into…
Vikki McGill27/01/2025
Brandwave 2024 – A Year in Review 
As 2024 comes to a close, we reflect on the incredible milestones and memorable moments…
Lily Kenna18/12/2024
Brandwave @ KMF 2024 
Following a jam-packed Kendal Mountain Festival weekend, Account Director, Tayler Willson, recaps some of the…
Tayler Willson28/11/2024
Is Nike the next Nokia? What went down at Nike and what can we all learn from it? 
Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…
Daniel Macaulay03/10/2024
Brandwave x B Corp – Our Journey to Certification 
As a business that now officially meets high standards of verified performance, accountability, and transparency,…
Josie Fabian30/08/2024
A Night to Remember: The Magic of Sport at Stade De France 
Tuesday, August 6th, is a night etched in my memory, a night where the spirit…
Clare Probyn14/08/2024
OutDoor by ISPO and the Zombie Apocalypse 
Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…
Daniel Macaulay12/06/2024
Ultra-Trail Snowdonia 2024 
After 15 hours on foot, 3,300m of climbing and 50km worth of Ultra-Trail Snowdonia, Clare…
Clare Probyn22/05/2024
NetworkB – The Insights Edition 
With this in mind, we headed to the home of Red Bull in London and…
Josie Fabian19/03/2024
Evolution in Sports and Lifestyle Choices: A Shift in Paradigms 
Creative Director, Alastair takes a look how the sport and outdoor world is arguably at…
Alastair Lecomte12/03/2024
The Strategic Significance of Brand Redesign in Sports Marketing 
As the mastermind behind Brandwave’s very own ‘Project X’, Creative Director Alastair explains why we…
Alastair Lecomte08/02/2024
Podcast: The Truth About Bad Decisions 
Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…
Daniel Macaulay02/01/2024
Brandwave 2023 – A Year in Review 
From global rebrands to sports industry challenges, 2023 has been a year to remember!
Will Cowell14/12/2023
ISPO 2023 Recap 
BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.
Oliver Robinson07/12/2023
Accelerated Change – 5 Trends That Are Here To Stay 
James Kerr reveals the five trends that are likely to hang around.
James Kerr02/11/2023