Sports Marketing Blog

What Makes an Iconic Marketing Campaign Iconic? Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinkingThought Leadership

What Makes an Iconic Marketing Campaign Iconic?

Ollie breaks down what makes a campaign iconic.

Oliver Robinson21/10/2022

Outdoor Brands and the Blurring of the Lines Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinkingThought Leadership

Outdoor Brands and the Blurring of the Lines

Dan gives his take on the latest brand strategy trend.

Daniel Macaulay21/10/2022

Hike Bike Paddle 3.0 – The North Yorkshire Edition… Brandwave TeamCurrent EventsSporting ChallengeSports news

Hike Bike Paddle 3.0 – The North Yorkshire Edition…

Creative Director Al looks back to an epic charity challenge of hiking, biking and paddling…

Alastair Lecomte29/09/2022

Brandwave Bike Club – The Island Edition Brand TestBrandwave TeamCurrent EventsIndustry newsSporting ChallengeSports news

Brandwave Bike Club – The Island Edition

Fresh back from the island, Will looks back at some of the best bits from…

Will Cowell25/05/2022

Sport as a Catalyst for Positive Change Brandwave Team

Sport as a Catalyst for Positive Change

Sport and the way it pushes you - New team member Jamie looks at how…

James Kerr16/03/2022

How the pandemic has changed the way we consume content. Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

How the pandemic has changed the way we consume content.

Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…

Kate Smetana05/01/2022

Hike Bike Paddle 2021 – The Lake District Edition… Brandwave TeamCurrent EventsSporting ChallengeSports news

Hike Bike Paddle 2021 – The Lake District Edition…

Account Manager Will looks back to an epic charity challenge of hiking, biking and paddling…

Will Cowell07/12/2021

Cycling across the Sierra Nevada Brandwave TeamCurrent EventsSporting ChallengeSports news

Cycling across the Sierra Nevada

Key Account Director Ollie looks back to an epic charity challenge weekend of biking &…

Oliver Robinson23/11/2021

Brandwave at Web Summit 2021 Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinkingThought Leadership

Brandwave at Web Summit 2021

Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…

Daniel Macaulay15/11/2021

If Design was a Sport Brandwave Team

If Design was a Sport

I find it challenging to write about myself, so let’s pretend that you know me……

Alena Zavarzina28/09/2021

Is Sustainability a Form of Elitism Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

Is Sustainability a Form of Elitism

Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…

Matt Fabian18/08/2021

ISPO 2021 – Brandwave BeerFest Brandwave Team

ISPO 2021 – Brandwave BeerFest

Brandwave Founder, Dan Macaulay reflects on an evening to remember… ISPO 2021 - Brandwave BeerFest.…

Daniel Macaulay10/02/2021

Brandwave TeamCurrent EventsIndustry newsSports news

2020 – A Year In Review

2020 - A Year In Review. 2020… What a year it’s been! For most, it’s…

Josie Fabian21/12/2020

Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinkingThought Leadership

Fitness & Active Brands Summit

What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…

Daniel Macaulay10/11/2020

The shift towards digital sports events and activations Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

The shift towards digital sports events and activations

In this blog, Dan looks at the new and evolving opportunities around turning events that…

Daniel Macaulay05/05/2020

Impact of Coronavirus on Live Sport Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

Impact of Coronavirus on Live Sport

Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…

Will Cowell09/04/2020

NetworkB goes digital Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

NetworkB goes digital

Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…

Daniel Macaulay07/04/2020

Adapting sporting events in 2020 Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

Adapting sporting events in 2020

Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.

Josie Fabian06/04/2020

Will a global health pandemic get our infamously inactive nation active? Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

Will a global health pandemic get our infamously inactive nation active?

Tell people they can’t, and they will ultimately want to.

Oliver Robinson27/03/2020

Adapting your sports marketing to survive coronavirus Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

Adapting your sports marketing to survive coronavirus

In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…

Daniel Macaulay18/03/2020