Brandwave at Web Summit 2021 
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
If Design was a Sport 
I find it challenging to write about myself, so let’s pretend that you know me……
Alena Zavarzina28/09/2021
Is Sustainability a Form of Elitism 
Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…
Matt Fabian18/08/2021
ISPO 2021 – Brandwave BeerFest 
Brandwave Founder, Dan Macaulay reflects on an evening to remember… ISPO 2021 - Brandwave BeerFest.…
Daniel Macaulay10/02/2021
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
The shift towards digital sports events and activations 
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020
Impact of Coronavirus on Live Sport 
Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…
Will Cowell09/04/2020
NetworkB goes digital 
Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…
Daniel Macaulay07/04/2020
Adapting sporting events in 2020 
Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.
Josie Fabian06/04/2020
Will a global health pandemic get our infamously inactive nation active? 
Tell people they can’t, and they will ultimately want to.
Oliver Robinson27/03/2020
Adapting your sports marketing to survive coronavirus 
In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…
Daniel Macaulay18/03/2020
Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…
Alastair Lecomte01/07/2019
SWEAT Masterclass – Tech & Trends in Marketing 
SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…
Ophelia Spowers18/03/2019
Brandwave ISPO 2019 Round Up 
Brandwave ISPO 2019 Round Up. Fresh from ISPO - the world’s largest sports trade show…
Oliver Robinson18/02/2019
Our Favourite Sports Marketing Campaigns of 2018 
With only a few weeks left of 2018 we have been looking back at a…
Ophelia Spowers20/12/2018
Generation Inactive – How to Tackle Childhood Inactivity 
With technology becoming seamlessly woven into our day-to-day lives, it is becoming increasingly difficult to…
Ophelia Spowers03/10/2018
Ride 100 Round Up 
Ride 100 Round Up, with a start wave shortly after 6am, alarms were set for…
Oliver Robinson22/08/2018
Should Sportswear Brands use Athletes not Models? 
Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…
Vicky Stickland08/08/2018