Sports Marketing Blog

The Fitness & Wellness Trends to Watch in 2025 Thought Leadership

The Fitness & Wellness Trends to Watch in 2025

Right out of the blocks, our new PR Director, Vikki takes a deep dive into…

Vikki McGill27/01/2025

Brandwave 2024 – A Year in Review  Brandwave TeamCurrent EventsSporting ChallengeSports news

Brandwave 2024 – A Year in Review 

As 2024 comes to a close, we reflect on the incredible milestones and memorable moments…

Lily Kenna18/12/2024

Brandwave @ KMF 2024 EventsIndustry newsThought LeadershipTradeshow

Brandwave @ KMF 2024

Following a jam-packed Kendal Mountain Festival weekend, Account Director, Tayler Willson, recaps some of the…

Tayler Willson28/11/2024

Is Nike the next Nokia? What went down at Nike and what can we all learn from it? Industry newsStrategic thinkingThought Leadership

Is Nike the next Nokia? What went down at Nike and what can we all learn from it?

Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…

Daniel Macaulay03/10/2024

Brandwave x B Corp – Our Journey to Certification B CorpBrandwave TeamCharityIndustry news

Brandwave x B Corp – Our Journey to Certification

As a business that now officially meets high standards of verified performance, accountability, and transparency,…

Josie Fabian30/08/2024

A Night to Remember: The Magic of Sport at Stade De France Brandwave TeamEventsOlympicsSporting Events

A Night to Remember: The Magic of Sport at Stade De France

Tuesday, August 6th, is a night etched in my memory, a night where the spirit…

Clare Probyn14/08/2024

OutDoor by ISPO and the Zombie Apocalypse EventsIndustry newsInnovationStrategic thinkingThought LeadershipTradeshow

OutDoor by ISPO and the Zombie Apocalypse

Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…

Daniel Macaulay12/06/2024

Ultra-Trail Snowdonia 2024 Brandwave TeamSporting ChallengeThought Leadership

Ultra-Trail Snowdonia 2024

After 15 hours on foot, 3,300m of climbing and 50km worth of Ultra-Trail Snowdonia, Clare…

Clare Probyn22/05/2024

NetworkB – The Insights Edition Brandwave TeamCharityCurrent EventsInsightsStrategic thinkingThought Leadership

NetworkB – The Insights Edition

With this in mind, we headed to the home of Red Bull in London and…

Josie Fabian19/03/2024

Evolution in Sports and Lifestyle Choices: A Shift in Paradigms Brandwave TeamStrategic thinkingThought Leadership

Evolution in Sports and Lifestyle Choices: A Shift in Paradigms

Creative Director, Alastair takes a look how the sport and outdoor world is arguably at…

Alastair Lecomte12/03/2024

The Strategic Significance of Brand Redesign in Sports Marketing CreativeDesign

The Strategic Significance of Brand Redesign in Sports Marketing

As the mastermind behind Brandwave’s very own ‘Project X’, Creative Director Alastair explains why we…

Alastair Lecomte08/02/2024

Podcast: The Truth About Bad Decisions Industry newsInsightsPodcastStrategic thinkingThought Leadership

Podcast: The Truth About Bad Decisions

Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…

Daniel Macaulay02/01/2024

Brandwave 2023 – A Year in Review  Brandwave TeamCurrent EventsSporting ChallengeSports news

Brandwave 2023 – A Year in Review 

From global rebrands to sports industry challenges, 2023 has been a year to remember!

Will Cowell14/12/2023

ISPO 2023 Recap EventsIndustry newsInnovationStrategic thinkingThought LeadershipTradeshow

ISPO 2023 Recap

BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.

Oliver Robinson07/12/2023

Accelerated Change – 5 Trends That Are Here To Stay Brandwave TeamStrategic thinkingThought Leadership

Accelerated Change – 5 Trends That Are Here To Stay

James Kerr reveals the five trends that are likely to hang around.

James Kerr02/11/2023

Blue Earth Summit Recap Climate ChangeEventsIndustry newsStrategic thinkingThought LeadershipTradeshow

Blue Earth Summit Recap

Ollie looks back on what was an amazing Blue Earth Summit.

Oliver Robinson25/10/2023

The New Face of Sports PR in the Era of Vanity Metrics Brandwave TeamStrategic thinking

The New Face of Sports PR in the Era of Vanity Metrics

Dan gives his take on vanity metrics.

Daniel Macaulay28/07/2023

Eurobike Round Up 2023 Industry news

Eurobike Round Up 2023

Ollie talks all things Eurobike 2023...

Oliver Robinson29/06/2023

Branding is not what people think it is… Brandwave TeamStrategic thinkingThought Leadership

Branding is not what people think it is…

Al gives his take on what ‘Branding’ is and isn’t.

Alastair Lecomte02/03/2023

What Brand Activation can do for your Sporting Business Brandwave TeamIndustry newsStrategic thinkingThought Leadership

What Brand Activation can do for your Sporting Business

Will takes a look at the concept of ‘brand activation’, some of its key benefits…

Will Cowell21/02/2023