Branding is not what people think it is… 
Al gives his take on what ‘Branding’ is and isn’t.
Alastair Lecomte02/03/2023
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
What Brand Activation can do for your Sporting Business 
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Representing reality designing for sensitive societal issues 
Guest blog writer Laura has worked on a range of socially sensitive campaigns on topics…
James Kerr19/02/2023
Brandwave 2022 – A Year in Review 
Brandwave 2022 - A Year in Review - From global rebrands to sports industry challenges,…
Will Cowell14/12/2022
We don’t just enter awards, we judge them. 
Creative Director Al, tells us about his stint as a judge for an international photography…
Alastair Lecomte08/11/2022
What Makes an Iconic Marketing Campaign Iconic? 
Ollie breaks down what makes a campaign iconic.
Oliver Robinson21/10/2022
Outdoor Brands and the Blurring of the Lines 
Dan gives his take on the latest brand strategy trend.
Daniel Macaulay21/10/2022
Hike Bike Paddle 3.0 – The North Yorkshire Edition… 
Creative Director Al looks back to an epic charity challenge of hiking, biking and paddling…
Alastair Lecomte29/09/2022
Brandwave Bike Club – The Island Edition 
Fresh back from the island, Will looks back at some of the best bits from…
Will Cowell25/05/2022
Sport as a Catalyst for Positive Change 
Sport and the way it pushes you - New team member Jamie looks at how…
James Kerr16/03/2022
How the pandemic has changed the way we consume content. 
Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…
Kate Smetana05/01/2022
Hike Bike Paddle 2021 – The Lake District Edition… 
Account Manager Will looks back to an epic charity challenge of hiking, biking and paddling…
Will Cowell07/12/2021
Cycling across the Sierra Nevada 
Key Account Director Ollie looks back to an epic charity challenge weekend of biking &…
Oliver Robinson23/11/2021
Brandwave at Web Summit 2021 
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
If Design was a Sport 
I find it challenging to write about myself, so let’s pretend that you know me……
Alena Zavarzina28/09/2021
Is Sustainability a Form of Elitism 
Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…
Matt Fabian18/08/2021
ISPO 2021 – Brandwave BeerFest 
Brandwave Founder, Dan Macaulay reflects on an evening to remember… ISPO 2021 - Brandwave BeerFest.…
Daniel Macaulay10/02/2021
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
The shift towards digital sports events and activations 
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020