Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
Welcome to NetworkB…
Facilitating collaborations for the European sports industry. An idea that came about after a meeting…
Oliver Robinson26/09/2014
“Personal passion should never be replaced by monetary goals”
Brandwave's Creative Director, Sam, looks back at his 3 days in Brighton at the Reasons.to…
samuelfreeman08/09/2014
Eat. Sleep. Bike. Repeat. Olli and Vicky do Eurobike 2014.
Last week saw Vicky and Olli flying back to Germany to catch up with our…
Oliver Robinson05/09/2014
Olivia’s motorcycle diaries – adventures that fuel her creativity
Resident motorbike enthusiast Olivia, shares her thoughts on fuelling her creativity at Brandwave HQ by…
Emma Cox30/07/2014
Burritos, torrential downpours & action cams – Ollie does OutDoor.
After a 5am breakfast bap from Pret, flight over to Zurich and a ride around…
Oliver Robinson25/07/2014
Bright, Berlin. The Brandwave Round Up.
Dan and Vicky ventured out to Germany earlier this month to check out all things…
Vicky Stickland22/07/2014
Jumping on the Brazilian bandwagon
Sam’s favourite World Cup creative fails and why ultrashort-term disingenuous creative can actually do more harm than good.…
samuelfreeman07/07/2014
What influence can sport have on our personalities and career skills development?
After a recent trip back to his homeland of Ireland, Brandwave Managing Director, Dan takes…
Daniel Macaulay01/07/2014
It’s (probably not) coming home.
How should reactive marketers handle an almost inevitable World Cup group-stage defeat? Vicky's stance on…
Vicky Stickland20/06/2014
Ollie goes Arnie – The official Brandwave FIBO show review
Body builders, monster salads and the odd overenthusiastic Italian cycling instructor to boot, it can…
Oliver Robinson01/05/2014
Gold star for us – Top of the class in the UK creative industry
It’s about time we gave a big shout out to the supremely talented UK creative…
Daniel Macaulay03/04/2014
Brandwave Team takes on the Bleep Test for Sport Relief
Brandwave account manager Ollie Robinson reflects on the inaugural Brandwave Bleep test that saw the…
Oliver Robinson27/03/2014
The Handmade Brand
In the action sports world, a company’s identity has almost always been as important as…
Daniel Macaulay18/03/2014
A few sore heads…but no sore losers. A night at the CIM Marketing Excellence awards.
Finally recovered after our night out at the CIM Marketing Excellence awards, Vicky Stickland, Brandwave's…
Vicky Stickland20/02/2014
If you’re not authentic you’re not coming in – 11 useful tips for surviving and thriving in your creative design interview
From the glitz and glamour of the launch parties to the tropical perfection of the…
samuelfreeman12/02/2014
Writing left handed, my chip hat and the attack of the seagulls – The controversial BBC commentary on the Olympic Women’s Snowboard Slopestyle
It’s become more controversial than Justin Bieber’s driving licence and Miley Cyrus’ Twerking… The BBC…
Oliver Robinson11/02/2014
The Brandwave ISPO 2014 round up – What we saw, what we missed, what we loved and what we want to see more of next year
Oh dear, ISPOs over; no more Weissbeer until October… Freshly returned from ISPO in Munich,…
Vicky Stickland31/01/2014
I’ll show you mine if you show me yours – 10 top tips for maximizing ROI on your exhibition stand
Bright, Agenda, Bread and Butter, ISPO… for the sports hardware and apparel industry, ‘tis most…
Daniel Macaulay13/01/2014