UTMB 2025: The Top 5 PR Trends Shaping the Global Trail Running Industry 
In this blog, Brandwave’s PR Director, Vikki McGill, explores the latest trends shaping the dynamic…
Vikki McGill18/08/2025
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
Inside Montane Basecamp @ The Lakeland 50 & 100 
For the first time, Brandwave partnered with long-time title sponsor Montane to reimagine what a…
Tania Lewis05/08/2025
Artificially intelligent or already irrelevant – the future of AI in sports marketing 
Of all the column inches in all the world, a sizeable chunk have been dedicated…
Daniel Macaulay23/07/2025
Vango Into The Wild 
Earlier this month, Brandwave invited a group of guests to go wild – quite literally…
Vikki McGill01/07/2025
Brandwave Appointed UK PR Agency For Smart Navigation Pioneer Beeline 
Brandwave, the specialist sports marketing and PR agency, has been appointed as the UK PR…
Vikki McGill24/06/2025
NetworkB – Brands Breaking Barriers 
NetworkB, Brandwave’s live thought leadership and networking event series, returned for 2025 earlier this month,…
James Kerr17/06/2025
12 Months in Sports Marketing 
Well, that’s a wrap! After 12 rewarding, challenging and fast months, my placement year at…
Lily Kenna28/05/2025
Brandwave BrandTest: Beeline App and Velo 2 Unit – My First Impressions… 
Founder, Dan tries out the Beeline app and Velo unit Brandwave BrandTest.
Daniel Macaulay12/05/2025
A Week in Motion – London Marathon 2025 with Brandwave 
There’s something uniquely electric about London Marathon week...
Oliver Robinson02/05/2025
Waterspeed Partners With DEFI Wind For 2025 
Great news for water sports enthusiasts globally: Waterspeed, the go-to tracking app to measure speed,…
Vikki McGill17/04/2025
Brandwave appointed by Hanwag 
The heritage footwear brand crafting boots for outdoor adventure...
Vikki McGill17/04/2025
Waterspeed Lands on Android! 
Great news for water sports enthusiasts globally: Waterspeed, the go-to tracking app to measure speed,…
Vikki McGill17/04/2025
Bringing back the Brandwave BrandTest! 
Creative Director, Al tries out the new leather Merrell Moab 2's in our new Brandwave…
Alastair Lecomte20/03/2025
Waterspeed Appoints Brandwave 
This exciting partnership marks a pivotal moment for Waterspeed as it aims to accelerate its…
Vikki McGill18/02/2025
Vango Appoints Brandwave 
Vango, the leading UK camping and outdoor equipment brand has appointed Brandwave...
Vikki McGill29/01/2025
The National Running Show 2025 
Ollie dives into the key moments from NRS a weekend that truly showcased all things…
Oliver Robinson28/01/2025
The Fitness & Wellness Trends to Watch in 2025 
Right out of the blocks, our new PR Director, Vikki takes a deep dive into…
Vikki McGill27/01/2025
Brandwave 2024 – A Year in Review 
As 2024 comes to a close, we reflect on the incredible milestones and memorable moments…
Lily Kenna18/12/2024
Brandwave @ KMF 2024 
Following a jam-packed Kendal Mountain Festival weekend, Account Director, Tayler Willson, recaps some of the…
Tayler Willson28/11/2024
Is Nike the next Nokia? What went down at Nike and what can we all learn from it? 
Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…
Daniel Macaulay03/10/2024