In this blog, Brandwave Founder Daniel Macaulay looks back on his recent involvement in the…
Daniel Macaulay20/01/2026
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
Fjällräven SS26 HOJA Collection 
Cycling, for Fjällräven, is a way of inhabiting the landscape rather than passing through it...
Vikki McGill19/01/2026
Brandwave x Vango 2025 
What began with laying the foundations in January, refining processes, shaping the account plan and…
Vikki McGill19/01/2026
Fjällräven SS26 Lightweight Collection 
Fjällräven, lightness has never been just about reducing weight. It is about moving through nature…
Vikki McGill19/01/2026
Brandwave Highlights – 2025 
We reflect on the incredible milestones and memorable moments that defined our year.
Tayler Willson17/12/2025
Bendrigg Awarded The Merrell Fund at Kendal Mountain Festival 
Bendrigg has been voted this year’s recipient of The Merrell Fund grant, earning an increased…
Vikki McGill01/12/2025
Brandwave: Notes From Kendal 2025 
If Kendal Mountain Festival taught us anything in 2024, it is that understatement has no…
Tayler Willson28/11/2025
Looking Ahead to Performance Days 
Performance Days is nearly here, so I’ll soon be swapping the South Coast for Messe…
Will Cowell24/10/2025
Beeline partners with The Bikeability Trust 
Beeline, creators of the award-winning Velo 2 cycling navigation device, has been named as the…
Vikki McGill15/10/2025
Brandwave Appointed UK PR Agency for Swedish Outdoor Brand Fjällräven 
Brandwave, the specialist sports marketing and PR agency, has been appointed as the UK PR…
Vikki McGill08/10/2025
PR Spotlight: 2025 Coverage Wins (So Far) 
In this blog, Brandwave’s Senior Account Manager, Tania Lewis, shares PR coverage highlights of 2025…
Tania Lewis24/09/2025
UTMB, Cowbells, and the Business of Running 
In this blog, Brandwave’s Managing Director, Oliver Robinson, reflects on UTMB after a few days…
Oliver Robinson04/09/2025
In this blog, Tania Lewis, gives her roundup of Newquay for the UK’s first-ever Surf…
Tania Lewis22/08/2025
UTMB 2025: The Top 5 PR Trends Shaping the Global Trail Running Industry 
In this blog, Brandwave’s PR Director, Vikki McGill, explores the latest trends shaping the dynamic…
Vikki McGill18/08/2025
Inside Montane Basecamp @ The Lakeland 50 & 100 
For the first time, Brandwave partnered with long-time title sponsor Montane to reimagine what a…
Tania Lewis05/08/2025
Artificially intelligent or already irrelevant – the future of AI in sports marketing 
Of all the column inches in all the world, a sizeable chunk have been dedicated…
Daniel Macaulay23/07/2025
Vango Into The Wild 
Earlier this month, Brandwave invited a group of guests to go wild – quite literally…
Vikki McGill01/07/2025
Brandwave Appointed UK PR Agency For Smart Navigation Pioneer Beeline 
Brandwave, the specialist sports marketing and PR agency, has been appointed as the UK PR…
Vikki McGill24/06/2025
NetworkB – Brands Breaking Barriers 
NetworkB, Brandwave’s live thought leadership and networking event series, returned for 2025 earlier this month,…
James Kerr17/06/2025
12 Months in Sports Marketing 
Well, that’s a wrap! After 12 rewarding, challenging and fast months, my placement year at…
Lily Kenna28/05/2025