Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
SWEAT Masterclass – Tech & Trends in Marketing
SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…
Ophelia Spowers18/03/2019
Brandwave ISPO 2019 Round Up
Brandwave ISPO 2019 Round Up. Fresh from ISPO - the world’s largest sports trade show…
Oliver Robinson18/02/2019
Our Favourite Sports Marketing Campaigns of 2018
With only a few weeks left of 2018 we have been looking back at a…
Ophelia Spowers20/12/2018
Generation Inactive – How to Tackle Childhood Inactivity
With technology becoming seamlessly woven into our day-to-day lives, it is becoming increasingly difficult to…
Ophelia Spowers03/10/2018
Ride 100 Round Up
Ride 100 Round Up, with a start wave shortly after 6am, alarms were set for…
Oliver Robinson22/08/2018
Should Sportswear Brands use Athletes not Models?
Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…
Vicky Stickland08/08/2018
Brandwave Brand Test: Jack Wolfskin Crosstrail Shoe
Account Director Ali Hammer trades in his pavement-pounding trainers, and put's the Jack Wolfskin Crosstrail…
Ali Hammer25/07/2018
Eurobike 2018
This week Account Director Ollie headed over to our second home in Friedrichshafen for the…
Oliver Robinson13/07/2018
Marketing of Women’s Football
With all eyes on the FIFA World Cup in Russia right now, we wanted to…
Julia Mahnke09/07/2018
The OutDoor by ISPO launch event: Brandwave’s key take outs
Vicky Stickland, our German Managing Director, headed to Messe München for the public unveiling of…
Vicky Stickland29/06/2018
The Power of Moving Image
Art Director Matt Ankers explores the effectiveness of moving image within sports marketing. How do…
Matt Ankers27/06/2018
Elevate 2018
This month our Head of Strategy, Jessica Rouse, chaired a panel session at the UK's…
Natasha Clarke31/05/2018
The (Re-) Growth of Rugby in Germany
Account Director Ali has recently been spending more than a little time pitch side. In…
Ali Hammer08/05/2018
Brandwave Brand Test: Métier Beacon
Lighting up the lanes: Account Director Ollie gives the Métier Beacon a run for its…
Oliver Robinson25/04/2018
FIBO 2018
Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for…
Jessica Rouse17/04/2018
Sport Relief 2018 #Chi2Munich
An update on the progress of our Sport Relief 2018 #Chi2Munich challenge. Inspired by Sport…
Natasha Clarke29/03/2018
Sport Relief 2018
Inspired by Sport Relief’s billion step challenge, Brandwave will contribute by attempting to travel the…
Natasha Clarke14/03/2018
Winter Olympics 2018
That’s definitely snow in my eyes... As the 2018 PyeongChang Winter Olympic games come to…
Julia Mahnke25/02/2018