Sports Marketing Blog

Will a global health pandemic get our infamously inactive nation active? Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

Will a global health pandemic get our infamously inactive nation active?

Tell people they can’t, and they will ultimately want to.

Oliver Robinson27/03/2020

Adapting your sports marketing to survive coronavirus Brandwave TeamCurrent EventsIndustry newsSports newsStrategic thinking

Adapting your sports marketing to survive coronavirus

In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…

Daniel Macaulay18/03/2020

Brandwave TeamIndustry newsSports newsStrategic thinking

WebSummit 2019

Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…

Alastair Lecomte11/02/2020

Industry news

FIBO 2019

Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…

Alastair Lecomte01/07/2019

SWEAT Masterclass – Tech & Trends in Marketing Brandwave TeamIndustry newsSports news

SWEAT Masterclass – Tech & Trends in Marketing

SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…

Ophelia Spowers18/03/2019

Brandwave ISPO 2019 Round Up Industry news

Brandwave ISPO 2019 Round Up

Brandwave ISPO 2019 Round Up. Fresh from ISPO - the world’s largest sports trade show…

Oliver Robinson18/02/2019

Our Favourite Sports Marketing Campaigns of 2018 Uncategorised

Our Favourite Sports Marketing Campaigns of 2018

With only a few weeks left of 2018 we have been looking back at a…

Ophelia Spowers20/12/2018

Generation Inactive – How to Tackle Childhood Inactivity Strategic thinking

Generation Inactive – How to Tackle Childhood Inactivity

With technology becoming seamlessly woven into our day-to-day lives, it is becoming increasingly difficult to…

Ophelia Spowers03/10/2018

Ride 100 Round Up Brandwave Team

Ride 100 Round Up

Ride 100 Round Up, with a start wave shortly after 6am, alarms were set for…

Oliver Robinson22/08/2018

Should Sportswear Brands use Athletes not Models? Industry news

Should Sportswear Brands use Athletes not Models?

Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…

Vicky Stickland08/08/2018

Brandwave Brand Test: Jack Wolfskin Crosstrail Shoe Brand Test

Brandwave Brand Test: Jack Wolfskin Crosstrail Shoe

Account Director Ali Hammer trades in his pavement-pounding trainers, and put's the Jack Wolfskin Crosstrail…

Ali Hammer25/07/2018

Eurobike 2018 Industry news

Eurobike 2018

This week Account Director Ollie headed over to our second home in Friedrichshafen for the…

Oliver Robinson13/07/2018

Marketing of Women’s Football Strategic thinking

Marketing of Women’s Football

With all eyes on the FIFA World Cup in Russia right now, we wanted to…

Julia Mahnke09/07/2018

The OutDoor by ISPO launch event: Brandwave’s key take outs Industry news

The OutDoor by ISPO launch event: Brandwave’s key take outs

Vicky Stickland, our German Managing Director, headed to Messe München for the public unveiling of…

Vicky Stickland29/06/2018

The Power of Moving Image Strategic thinking

The Power of Moving Image

Art Director Matt Ankers explores the effectiveness of moving image within sports marketing. How do…

Matt Ankers27/06/2018

Elevate 2018 Strategic thinking

Elevate 2018

This month our Head of Strategy, Jessica Rouse, chaired a panel session at the UK's…

Natasha Clarke31/05/2018

The (Re-) Growth of Rugby in Germany Strategic thinking

The (Re-) Growth of Rugby in Germany

Account Director Ali has recently been spending more than a little time pitch side. In…

Ali Hammer08/05/2018

Brandwave Brand Test: Métier Beacon Brand Test

Brandwave Brand Test: Métier Beacon

Lighting up the lanes: Account Director Ollie gives the Métier Beacon a run for its…

Oliver Robinson25/04/2018

FIBO 2018 Industry news

FIBO 2018

Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for…

Jessica Rouse17/04/2018

Sport Relief 2018 #Chi2Munich Brandwave TeamSporting Challenge

Sport Relief 2018 #Chi2Munich

An update on the progress of our Sport Relief 2018 #Chi2Munich challenge. Inspired by Sport…

Natasha Clarke29/03/2018