What it’s like to speak at the world’s largest bike show? 
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
Brandwave Brand Test: dhb Aeron 
Account Director Ollie heads out for a ride around the South Downs with dhb's Aeron…
Oliver Robinson06/09/2017
Eurobike 2017: What’s the future for eBikes in the bike industry? 
At this year’s Eurobike 2017 we asked brands “What’s the future for eBikes in the…
Matt Ankers05/09/2017
We count down the 11 big news stories and key bike trends from Eurobike 2017 
The Brandwave Team report back on their recent visit to EuroBike 2017
Ali Hammer04/09/2017
Brandwave Brand Test: Les Mills Live London 
I had the opportunity to attend Reebok Les Mills Live in London. I’ve been a…
Jessica Rouse31/08/2017
Eurobike: Better Bike Brands – How to leverage brand positioning 
Brandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…
Daniel Macaulay23/08/2017
Brandwave Germany win Mixed Relay Alpentriathlon 
Brandwave’s Munich office is constantly growing, and when we have a new starter we like…
Anna Buechel14/08/2017
Strategy vs Creativity Part Two 
Process, process, process…I touched on this topic briefly in a part 1 blog, outlining how…
samuelfreeman09/08/2017
Munich Surfing: from ocean to river waves 
Costa Rican local and Germany based Brandwave Account Executive, Claudia Schulz trades in her bikini…
Ali Hammer06/06/2017
Brandwave Brand Test: Salomon 
Salomon Speedcross Trail Running Shoes With the Salomon Sunset Series on the horizon, the Brandwave…
Emma Cox30/03/2017
New Year, New Workout Trends 
The New Year marks new beginnings for many. A new diet and fitness plan is…
Ali Hammer06/03/2017
From Rags to Riches: a Junior Designer’s journey 
Since Creative Designer, Daniel Tomlinson, joined the Brandwave team back in December 2016, he has…
Daniel Tomlinson03/03/2017
Brandwave Brand Test: adidas & Sweaty Betty 
This week, Digital Account Manager Lucy tests her Sweaty Betty Pilates socks and the adidas…
Lucy Hendry02/03/2017
Knowing Your Target Market 
A sport and fitness fanatic, Christian, one of our amazingly talented Account Managers, based out…
Anna Buechel15/02/2017
Brandwave Brand Test: Orca Killa 180 Goggles 
Christian, one of our German Account Managers, reviews the Orca Killa 180 goggles in preparation…
Anna Buechel09/02/2017
Brandwave Brand Test: Clif Bar Products 
For the second instalment of the Brandwave Brand Test, we tested a range of Clif…
samuelfreeman01/02/2017
The Brandwave Brand Test: Stance Fusion Snow 
The Brandwave Brand Test: Stance Fusion Snow This year we will be trying out and…
Oliver Robinson25/01/2017
Feel the power of Brand Transcendence 
In his latest blog, Brandwave Founder and Head of Strategic, Daniel Macaulay reflects on his…
Daniel Macaulay20/12/2016
The importance of measuring success… 
I am always striving to challenge and improve myself both personally and in my role…
Emma Cox14/12/2016
Winter is coming… 
Our fitness fanatic German Account Manager, Christian Reinhardt, has hit the books this week to…
Anna Buechel26/09/2016