Sports Marketing Blog

Ride 100 Round Up Brandwave Team

Ride 100 Round Up

Ride 100 Round Up, with a start wave shortly after 6am, alarms were set for…

Oliver Robinson22/08/2018

Should Sportswear Brands use Athletes not Models? Industry news

Should Sportswear Brands use Athletes not Models?

Meryl David, the Olympic ice dancer, tweeted 3 pictures side by side: Bella Hadid wearing…

Vicky Stickland08/08/2018

Brandwave Brand Test: Jack Wolfskin Crosstrail Shoe Brand Test

Brandwave Brand Test: Jack Wolfskin Crosstrail Shoe

Account Director Ali Hammer trades in his pavement-pounding trainers, and put's the Jack Wolfskin Crosstrail…

Ali Hammer25/07/2018

Eurobike 2018 Industry news

Eurobike 2018

This week Account Director Ollie headed over to our second home in Friedrichshafen for the…

Oliver Robinson13/07/2018

Marketing of Women’s Football Strategic thinking

Marketing of Women’s Football

With all eyes on the FIFA World Cup in Russia right now, we wanted to…

Julia Mahnke09/07/2018

The OutDoor by ISPO launch event: Brandwave’s key take outs Industry news

The OutDoor by ISPO launch event: Brandwave’s key take outs

Vicky Stickland, our German Managing Director, headed to Messe München for the public unveiling of…

Vicky Stickland29/06/2018

The Power of Moving Image Strategic thinking

The Power of Moving Image

Art Director Matt Ankers explores the effectiveness of moving image within sports marketing. How do…

Matt Ankers27/06/2018

Elevate 2018 Strategic thinking

Elevate 2018

This month our Head of Strategy, Jessica Rouse, chaired a panel session at the UK's…

Natasha Clarke31/05/2018

The (Re-) Growth of Rugby in Germany Strategic thinking

The (Re-) Growth of Rugby in Germany

Account Director Ali has recently been spending more than a little time pitch side. In…

Ali Hammer08/05/2018

Brandwave Brand Test: Métier Beacon Brand Test

Brandwave Brand Test: Métier Beacon

Lighting up the lanes: Account Director Ollie gives the Métier Beacon a run for its…

Oliver Robinson25/04/2018

FIBO 2018 Industry news

FIBO 2018

Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for…

Jessica Rouse17/04/2018

Sport Relief 2018 #Chi2Munich Brandwave TeamSporting Challenge

Sport Relief 2018 #Chi2Munich

An update on the progress of our Sport Relief 2018 #Chi2Munich challenge. Inspired by Sport…

Natasha Clarke29/03/2018

Sport Relief 2018 Brandwave TeamSporting Challenge

Sport Relief 2018

Inspired by Sport Relief’s billion step challenge, Brandwave will contribute by attempting to travel the…

Natasha Clarke14/03/2018

Winter Olympics 2018 Sports news

Winter Olympics 2018

That’s definitely snow in my eyes... As the 2018 PyeongChang Winter Olympic games come to…

Julia Mahnke25/02/2018

ISPO 2018 Industry news

ISPO 2018

At ISPO this year, we were lucky enough to see the latest and greatest in…

Jessica Rouse06/02/2018

Workplace Wellness Brandwave Team

Workplace Wellness

To kick off the year the right way, Brandwave's UK office took part in a workplace…

Natasha Clarke05/02/2018

Brandwave Brand Test: Indoor Cycling In a Cave Brand Test

Brandwave Brand Test: Indoor Cycling In a Cave

Brandwave's Jessica Rouse and Emma Cox spend the day at an indoor cycling event in…

Jessica Rouse26/01/2018

Blast from my Past – The Resurgence of Retro Sports Brands Strategic thinking

Blast from my Past – The Resurgence of Retro Sports Brands

Senior Designer Al Lecomte looks at how retro sports brands have had a resurgence in…

Alastair Lecomte10/01/2018

Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone Industry news

Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone

We’re delighted to announce that Brandwave has been appointed as global lead agency for the…

Natasha Clarke12/12/2017

Sky Sports Mix It Up Strategic thinking

Sky Sports Mix It Up

The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…

Daniel Tomlinson23/11/2017