Sports Marketing Blog

Blast from my Past – The Resurgence of Retro Sports Brands Strategic thinking

Blast from my Past – The Resurgence of Retro Sports Brands

Senior Designer Al Lecomte looks at how retro sports brands have had a resurgence in…

Alastair Lecomte10/01/2018

Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone Industry news

Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone

We’re delighted to announce that Brandwave has been appointed as global lead agency for the…

Natasha Clarke12/12/2017

Sky Sports Mix It Up Strategic thinking

Sky Sports Mix It Up

The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…

Daniel Tomlinson23/11/2017

Brandwave Brand Test: Lifeventure Brand Test

Brandwave Brand Test: Lifeventure

Brandwave's Account Director Natasha puts Lifeventure’s Packable Backpack to the test on Scotland’s West Highland…

Natasha Clarke06/11/2017

The Great Brandwave Bake Off 2017 Brandwave Team

The Great Brandwave Bake Off 2017

In its second year, the Great Brandwave Bake Off is a celebration of cake, competitiveness…

samuelfreeman31/10/2017

Our Love Affair with Joe Wicks and The Body Coach Brand Strategic thinking

Our Love Affair with Joe Wicks and The Body Coach Brand

We delve into Joe Wicks and The Body Coach brand and evaluate some of the…

Jessica Rouse23/10/2017

adidas ALL DAY App: Utility Marketing Industry news

adidas ALL DAY App: Utility Marketing

This week in the Brandwave UK Office, we have been taking a keen interest in…

Lucy Hendry03/10/2017

Sport and Fitness Show Industry news

Sport and Fitness Show

Multi venue fitness membership provider MoveGB joined forces with the free to attend Sport and…

Natasha Clarke25/09/2017

How will the German fitness industry grow? Industry news

How will the German fitness industry grow?

MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…

Anna Buechel19/09/2017

What can the fitness industry learn from the outdoor industry? Industry news

What can the fitness industry learn from the outdoor industry?

The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…

Vicky Stickland19/09/2017

What it’s like to speak at the world’s largest bike show? Industry news

What it’s like to speak at the world’s largest bike show?

Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…

Daniel Macaulay12/09/2017

Brandwave Brand Test: dhb Aeron Brand Test

Brandwave Brand Test: dhb Aeron

Account Director Ollie heads out for a ride around the South Downs with dhb's Aeron…

Oliver Robinson06/09/2017

Eurobike 2017: What’s the future for eBikes in the bike industry? Industry news

Eurobike 2017: What’s the future for eBikes in the bike industry?

At this year’s Eurobike 2017 we asked brands “What’s the future for eBikes in the…

Matt Ankers05/09/2017

We count down the 11 big news stories and key bike trends from Eurobike 2017 Industry news

We count down the 11 big news stories and key bike trends from Eurobike 2017

The Brandwave Team report back on their recent visit to EuroBike 2017

Ali Hammer04/09/2017

Brandwave Brand Test: Les Mills Live London Brand Test

Brandwave Brand Test: Les Mills Live London

I had the opportunity to attend Reebok Les Mills Live in London. I’ve been a…

Jessica Rouse31/08/2017

Eurobike: Better Bike Brands – How to leverage brand positioning Industry news

Eurobike: Better Bike Brands – How to leverage brand positioning

Brandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…

Daniel Macaulay23/08/2017

Brandwave Germany win Mixed Relay Alpentriathlon Brandwave Team

Brandwave Germany win Mixed Relay Alpentriathlon

Brandwave’s Munich office is constantly growing, and when we have a new starter we like…

Anna Buechel14/08/2017

Strategy vs Creativity Part Two Strategic thinking

Strategy vs Creativity Part Two

Process, process, process…I touched on this topic briefly in a part 1 blog, outlining how…

samuelfreeman09/08/2017

Munich Surfing: from ocean to river waves Sports news

Munich Surfing: from ocean to river waves

Costa Rican local and Germany based Brandwave Account Executive, Claudia Schulz trades in her bikini…

Ali Hammer06/06/2017

Brandwave Brand Test: Salomon Brand Test

Brandwave Brand Test: Salomon

Salomon Speedcross Trail Running Shoes With the Salomon Sunset Series on the horizon, the Brandwave…

Emma Cox30/03/2017