ISPO 2018
At ISPO this year, we were lucky enough to see the latest and greatest in…
Jessica Rouse06/02/2018
Sports Marketing Blog
Brandwave's sports marketing blog. A place to explore what we love, what we hate and what we just have to tell you all about. Find our views on all the latest sports marketing news and trends here.
Workplace Wellness
To kick off the year the right way, Brandwave's UK office took part in a workplace…
Natasha Clarke05/02/2018
Brandwave Brand Test: Indoor Cycling In a Cave
Brandwave's Jessica Rouse and Emma Cox spend the day at an indoor cycling event in…
Jessica Rouse26/01/2018
Blast from my Past – The Resurgence of Retro Sports Brands
Senior Designer Al Lecomte looks at how retro sports brands have had a resurgence in…
Alastair Lecomte10/01/2018
Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone
We’re delighted to announce that Brandwave has been appointed as global lead agency for the…
Natasha Clarke12/12/2017
Sky Sports Mix It Up
The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…
Daniel Tomlinson23/11/2017
Brandwave Brand Test: Lifeventure
Brandwave's Account Director Natasha puts Lifeventure’s Packable Backpack to the test on Scotland’s West Highland…
Natasha Clarke06/11/2017
The Great Brandwave Bake Off 2017
In its second year, the Great Brandwave Bake Off is a celebration of cake, competitiveness…
samuelfreeman31/10/2017
Our Love Affair with Joe Wicks and The Body Coach Brand
We delve into Joe Wicks and The Body Coach brand and evaluate some of the…
Jessica Rouse23/10/2017
adidas ALL DAY App: Utility Marketing
This week in the Brandwave UK Office, we have been taking a keen interest in…
Lucy Hendry03/10/2017
Sport and Fitness Show
Multi venue fitness membership provider MoveGB joined forces with the free to attend Sport and…
Natasha Clarke25/09/2017
How will the German fitness industry grow?
MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…
Anna Buechel19/09/2017
What can the fitness industry learn from the outdoor industry?
The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…
Vicky Stickland19/09/2017
What it’s like to speak at the world’s largest bike show?
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
Brandwave Brand Test: dhb Aeron
Account Director Ollie heads out for a ride around the South Downs with dhb's Aeron…
Oliver Robinson06/09/2017
Eurobike 2017: What’s the future for eBikes in the bike industry?
At this year’s Eurobike 2017 we asked brands “What’s the future for eBikes in the…
Matt Ankers05/09/2017
We count down the 11 big news stories and key bike trends from Eurobike 2017
The Brandwave Team report back on their recent visit to EuroBike 2017
Ali Hammer04/09/2017
Brandwave Brand Test: Les Mills Live London
I had the opportunity to attend Reebok Les Mills Live in London. I’ve been a…
Jessica Rouse31/08/2017
Eurobike: Better Bike Brands – How to leverage brand positioning
Brandwave CEO and Founder, Dan Macaulay, speaks about "Better Bike Brands - How to leverage…
Daniel Macaulay23/08/2017
Brandwave Germany win Mixed Relay Alpentriathlon
Brandwave’s Munich office is constantly growing, and when we have a new starter we like…
Anna Buechel14/08/2017