marketing Archives - Brandwave Marketing LTD

2026 Industry news PR

Helinox x Musée du Louvre Returns With Its Latest Cinema Paradiso Collaboration

Helinox returns to the Cour Carrée of the Musée du Louvre for a renewed partnership…

Vikki McGill23/06/2026

2026 Events PR

Vango x Save a Life Course – Shining a Spotlight on Safety in the Hills

As Vango marks its 60th anniversary, the brand is using the milestone to reinforce a…

Vikki McGill27/05/2026

Current Events Industry news Insights PR Strategic thinking

PR Spotlight: Recent Coverage Wins

In this blog, Brandwave’s PR Account Manager Tayler Wilson shares some PR coverage wins so…

Tayler Willson21/05/2026

2026 Brandwave Team Events Insights PR Strategic thinking Thought Leadership

NetworkB 2026: The Mainstreaming of Outdoor Culture

Last week, we hosted our latest NetworkB event in partnership with Merrell which explored the…

Will Cowell12/05/2026

2025 Brandwave Team Case Studies Creative Design Strategic thinking

November. South Downs. The brief: Shimano Europe Group Accessories Spring/Summer campaign. The temperature: absolutely not that…

Frozen fingers aside, we had a brilliant day shooting Shimano's 'Leaves a Lasting Impression' accessories…

Alastair Lecomte28/04/2026

2012 Brandwave Team Creative Design Olympics Strategic thinking

“All In For The Ride” Adidas campaign leading up to the 2012 London Olympics

Dan reflects on Brandwave Marketing's journey over the past two decades - one campaign that…

Daniel Macaulay13/04/2026

2026 Industry news PR

Helinox Pushes Ultra Lightweight Design Forward for Spring 2026

Helinox introduces its Spring 2026 collection with a concise set of new and refined products...

Tayler Willson23/03/2026

2026 Industry news PR

60 Years of Vango: A Legacy of Adventure

For 60 years, Vango has been part of outdoor life in the UK and beyond,…

Vikki McGill17/02/2026

2026 Industry news PR

Fjällräven SS26 HOJA Collection

Cycling, for Fjällräven, is a way of inhabiting the landscape rather than passing through it...

Vikki McGill19/01/2026

Industry news PR

Brandwave x Vango 2025

What began with laying the foundations in January, refining processes, shaping the account plan and…

Vikki McGill19/01/2026

2026 Industry news PR

Fjällräven SS26 Lightweight Collection

Fjällräven, lightness has never been just about reducing weight. It is about moving through nature…

Vikki McGill19/01/2026

Industry news PR

Bendrigg Awarded The Merrell Fund at Kendal Mountain Festival

Bendrigg has been voted this year’s recipient of The Merrell Fund grant, earning an increased…

Vikki McGill01/12/2025

Events Industry news Thought Leadership Tradeshow

Brandwave: Notes From Kendal 2025

If Kendal Mountain Festival taught us anything in 2024, it is that understatement has no…

Tayler Willson28/11/2025

2025 Current Events Industry news Strategic thinking Thought Leadership

Looking Ahead to Performance Days

Performance Days is nearly here, so I’ll soon be swapping the South Coast for Messe…

Will Cowell24/10/2025

Industry news PR

Beeline partners with The Bikeability Trust

Beeline, creators of the award-winning Velo 2 cycling navigation device, has been named as the…

Vikki McGill15/10/2025

Industry news PR

Brandwave Appointed UK PR Agency for Swedish Outdoor Brand Fjällräven

Brandwave, the specialist sports marketing and PR agency, has been appointed as the UK PR…

Vikki McGill08/10/2025

Current Events Industry news Insights PR Strategic thinking

PR Spotlight: 2025 Coverage Wins (So Far)

In this blog, Brandwave’s Senior Account Manager, Tania Lewis, shares PR coverage highlights of 2025…

Tania Lewis24/09/2025

Brandwave Team Current Events Industry news Insights Strategic thinking

UTMB, Cowbells, and the Business of Running

In this blog, Brandwave’s Managing Director, Oliver Robinson, reflects on UTMB after a few days…

Oliver Robinson04/09/2025

Brandwave Team Current Events Industry news

Brandwave x Surf Skate Expo

In this blog, Tania Lewis, gives her roundup of Newquay for the UK’s first-ever Surf…

Tania Lewis22/08/2025

Current Events Industry news Strategic thinking

UTMB 2025: The Top 5 PR Trends Shaping the Global Trail Running Industry

In this blog, Brandwave’s PR Director, Vikki McGill, explores the latest trends shaping the dynamic…

Vikki McGill18/08/2025

Brandwave Team Current Events PR Strategic thinking

Inside Montane Basecamp @ The Lakeland 50 & 100

For the first time, Brandwave partnered with long-time title sponsor Montane to reimagine what a…

Tania Lewis05/08/2025

2025 Brandwave Team Insights

Artificially intelligent or already irrelevant – the future of AI in sports marketing

Of all the column inches in all the world, a sizeable chunk have been dedicated…

Daniel Macaulay23/07/2025

Industry news PR

Vango Into The Wild

Earlier this month, Brandwave invited a group of guests to go wild – quite literally…

Vikki McGill01/07/2025

Industry news PR

Brandwave Appointed UK PR Agency For Smart Navigation Pioneer Beeline

Brandwave, the specialist sports marketing and PR agency, has been appointed as the UK PR…

Vikki McGill24/06/2025

2025 Brandwave Team

12 Months in Sports Marketing

Well, that’s a wrap! After 12 rewarding, challenging and fast months, my placement year at…

Lily Kenna28/05/2025

2025 Brandwave Team Industry news Insights Sporting Events

A Week in Motion – London Marathon 2025 with Brandwave

There’s something uniquely electric about London Marathon week...

Oliver Robinson02/05/2025

Industry news PR

Waterspeed Partners With DEFI Wind For 2025

Great news for water sports enthusiasts globally: Waterspeed, the go-to tracking app to measure speed,…

Vikki McGill17/04/2025

Industry news PR

Brandwave appointed by Hanwag

The heritage footwear brand crafting boots for outdoor adventure...

Vikki McGill17/04/2025

Industry news PR

Waterspeed Lands on Android!

Great news for water sports enthusiasts globally: Waterspeed, the go-to tracking app to measure speed,…

Vikki McGill17/04/2025

Industry news PR

Waterspeed Appoints Brandwave

This exciting partnership marks a pivotal moment for Waterspeed as it aims to accelerate its…

Vikki McGill18/02/2025

Industry news PR

Vango Appoints Brandwave

Vango, the leading UK camping and outdoor equipment brand has appointed Brandwave...

Vikki McGill29/01/2025

Industry news Thought Leadership Tradeshow

The National Running Show 2025

Ollie dives into the key moments from NRS a weekend that truly showcased all things…

Oliver Robinson28/01/2025

Thought Leadership

The Fitness & Wellness Trends to Watch in 2025

Right out of the blocks, our new PR Director, Vikki takes a deep dive into…

Vikki McGill27/01/2025

Events Industry news Thought Leadership Tradeshow

Brandwave @ KMF 2024

Following a jam-packed Kendal Mountain Festival weekend, Account Director, Tayler Willson, recaps some of the…

Tayler Willson28/11/2024

Industry news Strategic thinking Thought Leadership

Is Nike the next Nokia? What went down at Nike and what can we all learn from it?

Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…

Daniel Macaulay03/10/2024

Events Industry news Innovation Strategic thinking Thought Leadership Tradeshow

OutDoor by ISPO and the Zombie Apocalypse

Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…

Daniel Macaulay12/06/2024

Creative Design

The Strategic Significance of Brand Redesign in Sports Marketing

As the mastermind behind Brandwave’s very own ‘Project X’, Creative Director Alastair explains why we…

Alastair Lecomte08/02/2024

Industry news Insights Podcast Strategic thinking Thought Leadership

Podcast: The Truth About Bad Decisions

Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…

Daniel Macaulay02/01/2024

Events Industry news Innovation Strategic thinking Thought Leadership Tradeshow

ISPO 2023 Recap

BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.

Oliver Robinson07/12/2023

Brandwave Team Strategic thinking Thought Leadership

Accelerated Change – 5 Trends That Are Here To Stay

James Kerr reveals the five trends that are likely to hang around.

James Kerr02/11/2023

Climate Change Events Industry news Strategic thinking Thought Leadership Tradeshow

Blue Earth Summit Recap

Ollie looks back on what was an amazing Blue Earth Summit.

Oliver Robinson25/10/2023

Industry news

Eurobike Round Up 2023

Ollie talks all things Eurobike 2023...

Oliver Robinson29/06/2023

Brandwave Team Strategic thinking Thought Leadership

Branding is not what people think it is…

Al gives his take on what ‘Branding’ is and isn’t.

Alastair Lecomte02/03/2023

Brandwave Team Industry news Strategic thinking Thought Leadership

What Brand Activation can do for your Sporting Business

Will takes a look at the concept of ‘brand activation’, some of its key benefits…

Will Cowell21/02/2023

Strategic thinking

Representing reality designing for sensitive societal issues

Guest blog writer Laura has worked on a range of socially sensitive campaigns on topics…

James Kerr19/02/2023

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

What Makes an Iconic Marketing Campaign Iconic?

Ollie breaks down what makes a campaign iconic.

Oliver Robinson21/10/2022

Brandwave Team Industry news Sports news

SWEAT Masterclass – Tech & Trends in Marketing

SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…

Ophelia Spowers18/03/2019

Strategic thinking

The Power of Moving Image

Art Director Matt Ankers explores the effectiveness of moving image within sports marketing. How do…

Matt Ankers27/06/2018

Sports news

Winter Olympics 2018

That’s definitely snow in my eyes... As the 2018 PyeongChang Winter Olympic games come to…

Julia Mahnke25/02/2018

Brand Test

Brandwave Brand Test: Indoor Cycling In a Cave

Brandwave's Jessica Rouse and Emma Cox spend the day at an indoor cycling event in…

Jessica Rouse26/01/2018

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