Strategic thinking Archives - Brandwave Marketing LTD

2025 Current Events Industry news Strategic thinking Thought Leadership

Looking Ahead to Performance Days

Performance Days is nearly here, so I’ll soon be swapping the South Coast for Messe…

Will Cowell24/10/2025

Current Events Industry news Insights PR Strategic thinking

PR Spotlight: 2025 Coverage Wins (So Far)

In this blog, Brandwave’s Senior Account Manager, Tania Lewis, shares PR coverage highlights of 2025…

Tania Lewis24/09/2025

Brandwave Team Current Events Industry news Insights Strategic thinking

UTMB, Cowbells, and the Business of Running

In this blog, Brandwave’s Managing Director, Oliver Robinson, reflects on UTMB after a few days…

Oliver Robinson04/09/2025

Current Events Industry news Strategic thinking

UTMB 2025: The Top 5 PR Trends Shaping the Global Trail Running Industry

In this blog, Brandwave’s PR Director, Vikki McGill, explores the latest trends shaping the dynamic…

Vikki McGill18/08/2025

Brandwave Team Current Events PR Strategic thinking

Inside Montane Basecamp @ The Lakeland 50 & 100

For the first time, Brandwave partnered with long-time title sponsor Montane to reimagine what a…

Tania Lewis05/08/2025

Brandwave Team Charity Current Events Insights Strategic thinking Thought Leadership

NetworkB – Brands Breaking Barriers

NetworkB, Brandwave’s live thought leadership and networking event series, returned for 2025 earlier this month,…

James Kerr17/06/2025

Industry news Strategic thinking Thought Leadership

Is Nike the next Nokia? What went down at Nike and what can we all learn from it?

Brandwave Founder, Daniel Macaulay weighs in on what went wrong and what he thinks the…

Daniel Macaulay03/10/2024

Events Industry news Innovation Strategic thinking Thought Leadership Tradeshow

OutDoor by ISPO and the Zombie Apocalypse

Freshly returned from OutDoor by ISPO in Germany, Brandwave Founder, Daniel Macaulay recaps on what…

Daniel Macaulay12/06/2024

Brandwave Team Charity Current Events Insights Strategic thinking Thought Leadership

NetworkB – The Insights Edition

With this in mind, we headed to the home of Red Bull in London and…

Josie Fabian19/03/2024

Brandwave Team Strategic thinking Thought Leadership

Evolution in Sports and Lifestyle Choices: A Shift in Paradigms

Creative Director, Alastair takes a look how the sport and outdoor world is arguably at…

Alastair Lecomte12/03/2024

Industry news Insights Podcast Strategic thinking Thought Leadership

Podcast: The Truth About Bad Decisions

Carving out a successful career in sports is never easy and there’s no 'conventional roadmap'…

Daniel Macaulay02/01/2024

Events Industry news Innovation Strategic thinking Thought Leadership Tradeshow

ISPO 2023 Recap

BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.

Oliver Robinson07/12/2023

Brandwave Team Strategic thinking Thought Leadership

Accelerated Change – 5 Trends That Are Here To Stay

James Kerr reveals the five trends that are likely to hang around.

James Kerr02/11/2023

Climate Change Events Industry news Strategic thinking Thought Leadership Tradeshow

Blue Earth Summit Recap

Ollie looks back on what was an amazing Blue Earth Summit.

Oliver Robinson25/10/2023

Brandwave Team Strategic thinking

The New Face of Sports PR in the Era of Vanity Metrics

Dan gives his take on vanity metrics.

Daniel Macaulay28/07/2023

Brandwave Team Strategic thinking Thought Leadership

Branding is not what people think it is…

Al gives his take on what ‘Branding’ is and isn’t.

Alastair Lecomte02/03/2023

Brandwave Team Industry news Strategic thinking Thought Leadership

What Brand Activation can do for your Sporting Business

Will takes a look at the concept of ‘brand activation’, some of its key benefits…

Will Cowell21/02/2023

Strategic thinking

Representing reality designing for sensitive societal issues

Guest blog writer Laura has worked on a range of socially sensitive campaigns on topics…

James Kerr19/02/2023

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

What Makes an Iconic Marketing Campaign Iconic?

Ollie breaks down what makes a campaign iconic.

Oliver Robinson21/10/2022

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

Outdoor Brands and the Blurring of the Lines

Dan gives his take on the latest brand strategy trend.

Daniel Macaulay21/10/2022

Brandwave Team Current Events Industry news Sports news Strategic thinking

How the pandemic has changed the way we consume content.

Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…

Kate Smetana05/01/2022

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

Brandwave at Web Summit 2021

Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…

Daniel Macaulay15/11/2021

Brandwave Team Current Events Industry news Sports news Strategic thinking

Is Sustainability a Form of Elitism

Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…

Matt Fabian18/08/2021

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

Fitness & Active Brands Summit

What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…

Daniel Macaulay10/11/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

The shift towards digital sports events and activations

In this blog, Dan looks at the new and evolving opportunities around turning events that…

Daniel Macaulay05/05/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

Impact of Coronavirus on Live Sport

Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…

Will Cowell09/04/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

NetworkB goes digital

Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…

Daniel Macaulay07/04/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

Adapting sporting events in 2020

Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.

Josie Fabian06/04/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

Will a global health pandemic get our infamously inactive nation active?

Tell people they can’t, and they will ultimately want to.

Oliver Robinson27/03/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

Adapting your sports marketing to survive coronavirus

In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…

Daniel Macaulay18/03/2020

Brandwave Team Industry news Sports news Strategic thinking

WebSummit 2019

Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…

Alastair Lecomte11/02/2020

Strategic thinking

Generation Inactive – How to Tackle Childhood Inactivity

With technology becoming seamlessly woven into our day-to-day lives, it is becoming increasingly difficult to…

Ophelia Spowers03/10/2018

Strategic thinking

Marketing of Women’s Football

With all eyes on the FIFA World Cup in Russia right now, we wanted to…

Julia Mahnke09/07/2018

Strategic thinking

The Power of Moving Image

Art Director Matt Ankers explores the effectiveness of moving image within sports marketing. How do…

Matt Ankers27/06/2018

Strategic thinking

Elevate 2018

This month our Head of Strategy, Jessica Rouse, chaired a panel session at the UK's…

Natasha Clarke31/05/2018

Strategic thinking

The (Re-) Growth of Rugby in Germany

Account Director Ali has recently been spending more than a little time pitch side. In…

Ali Hammer08/05/2018

Strategic thinking

Blast from my Past – The Resurgence of Retro Sports Brands

Senior Designer Al Lecomte looks at how retro sports brands have had a resurgence in…

Alastair Lecomte10/01/2018

Strategic thinking

Sky Sports Mix It Up

The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…

Daniel Tomlinson23/11/2017

Strategic thinking

Our Love Affair with Joe Wicks and The Body Coach Brand

We delve into Joe Wicks and The Body Coach brand and evaluate some of the…

Jessica Rouse23/10/2017

Strategic thinking

Strategy vs Creativity Part Two

Process, process, process…I touched on this topic briefly in a part 1 blog, outlining how…

samuelfreeman09/08/2017

Strategic thinking

New Year, New Workout Trends

The New Year marks new beginnings for many. A new diet and fitness plan is…

Ali Hammer06/03/2017

Strategic thinking

Knowing Your Target Market

A sport and fitness fanatic, Christian, one of our amazingly talented Account Managers, based out…

Anna Buechel15/02/2017

Strategic thinking

Feel the power of Brand Transcendence

In his latest blog, Brandwave Founder and Head of Strategic, Daniel Macaulay reflects on his…

Daniel Macaulay20/12/2016

Strategic thinking

The importance of measuring success…

I am always striving to challenge and improve myself both personally and in my role…

Emma Cox14/12/2016

Strategic thinking

Winter is coming…

Our fitness fanatic German Account Manager, Christian Reinhardt, has hit the books this week to…

Anna Buechel26/09/2016

Strategic thinking

Creativity and efficiency are not always aligned

So how do you manage and develop a team without inhibiting creativity? Vicky explains all…

Oliver Robinson22/07/2016

Strategic thinking

MTB Opening Flow Gaudi in Langgries – Germany

After a year in the making, Andrea Kohlndorfer, our Strategic Planning Director from the German…

Anna Buechel28/04/2016

Strategic thinking

Don’t forget your (grass) roots

Our Commercial Director, Vicky Stickland, has been saying for years that she would complete an…

Vicky Stickland21/09/2015

Strategic thinking

Strategy vs Creativity. We explore the value of strategic design.

"We don’t just make pretty pictures” …it’s a phrase that you hear a lot at…

samuelfreeman03/09/2015

Strategic thinking

OutDoor 2015 Panel Discussion Round-Up

Timing, Placing, Pricing – Sustainable Distribution and Retail Strategies For this year’s OutDoor we were…

samuelfreeman13/08/2015

Strategic thinking

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