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Events Industry news Innovation Strategic thinking Thought Leadership Tradeshow

ISPO 2023 Recap

BrandLAB successfully deployed, Ollie helped launch the Sports Travel Hub talking all things sports.

Oliver Robinson07/12/2023

Brandwave Team Strategic thinking Thought Leadership

Accelerated Change – 5 Trends That Are Here To Stay

James Kerr reveals the five trends that are likely to hang around.

James Kerr02/11/2023

Climate Change Events Industry news Strategic thinking Thought Leadership Tradeshow

Blue Earth Summit Recap

Ollie looks back on what was an amazing Blue Earth Summit.

Oliver Robinson25/10/2023

Brandwave Team Strategic thinking

The New Face of Sports PR in the Era of Vanity Metrics

Dan gives his take on vanity metrics.

Daniel Macaulay28/07/2023

Industry news

Eurobike Round Up 2023

Ollie talks all things Eurobike 2023...

Oliver Robinson29/06/2023

Brandwave Team Strategic thinking Thought Leadership

Branding is not what people think it is…

Al gives his take on what ‘Branding’ is and isn’t.

Alastair Lecomte02/03/2023

Brandwave Team Industry news Strategic thinking Thought Leadership

What Brand Activation can do for your Sporting Business

Will takes a look at the concept of ‘brand activation’, some of its key benefits…

Will Cowell21/02/2023

Brandwave Team Current Events Sporting Challenge Sports news

Brandwave 2022 – A Year in Review

Brandwave 2022 - A Year in Review - From global rebrands to sports industry challenges,…

Will Cowell14/12/2022

Awards Judging Brandwave Team Current Events Industry news Sports news Thought Leadership

We don’t just enter awards, we judge them.

Creative Director Al, tells us about his stint as a judge for an international photography…

Alastair Lecomte08/11/2022

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

What Makes an Iconic Marketing Campaign Iconic?

Ollie breaks down what makes a campaign iconic.

Oliver Robinson21/10/2022

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

Outdoor Brands and the Blurring of the Lines

Dan gives his take on the latest brand strategy trend.

Daniel Macaulay21/10/2022

Brandwave Team Current Events Sporting Challenge Sports news

Hike Bike Paddle 3.0 – The North Yorkshire Edition…

Creative Director Al looks back to an epic charity challenge of hiking, biking and paddling…

Alastair Lecomte29/09/2022

Brand Test Brandwave Team Current Events Industry news Sporting Challenge Sports news

Brandwave Bike Club – The Island Edition

Fresh back from the island, Will looks back at some of the best bits from…

Will Cowell25/05/2022

Brandwave Team

Sport as a Catalyst for Positive Change

Sport and the way it pushes you - New team member Jamie looks at how…

James Kerr16/03/2022

Brandwave Team Current Events Industry news Sports news Strategic thinking

How the pandemic has changed the way we consume content.

Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…

Kate Smetana05/01/2022

Brandwave Team Current Events Sporting Challenge Sports news

Hike Bike Paddle 2021 – The Lake District Edition…

Account Manager Will looks back to an epic charity challenge of hiking, biking and paddling…

Will Cowell07/12/2021

Brandwave Team Current Events Sporting Challenge Sports news

Cycling across the Sierra Nevada

Key Account Director Ollie looks back to an epic charity challenge weekend of biking &…

Oliver Robinson23/11/2021

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

Brandwave at Web Summit 2021

Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…

Daniel Macaulay15/11/2021

Brandwave Team Current Events Industry news Sports news Strategic thinking

Is Sustainability a Form of Elitism

Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…

Matt Fabian18/08/2021

Brandwave Team Current Events Industry news Sports news Strategic thinking Thought Leadership

Fitness & Active Brands Summit

What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…

Daniel Macaulay10/11/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

The shift towards digital sports events and activations

In this blog, Dan looks at the new and evolving opportunities around turning events that…

Daniel Macaulay05/05/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

Impact of Coronavirus on Live Sport

Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…

Will Cowell09/04/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

NetworkB goes digital

Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…

Daniel Macaulay07/04/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

Adapting sporting events in 2020

Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.

Josie Fabian06/04/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

Will a global health pandemic get our infamously inactive nation active?

Tell people they can’t, and they will ultimately want to.

Oliver Robinson27/03/2020

Brandwave Team Current Events Industry news Sports news Strategic thinking

Adapting your sports marketing to survive coronavirus

In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…

Daniel Macaulay18/03/2020

Brandwave Team Industry news Sports news Strategic thinking

WebSummit 2019

Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…

Alastair Lecomte11/02/2020

Industry news

FIBO 2019

Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…

Alastair Lecomte01/07/2019

Brandwave Team Industry news Sports news

SWEAT Masterclass – Tech & Trends in Marketing

SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…

Ophelia Spowers18/03/2019

Uncategorised

Our Favourite Sports Marketing Campaigns of 2018

With only a few weeks left of 2018 we have been looking back at a…

Ophelia Spowers20/12/2018

Brand Test

Brandwave Brand Test: Jack Wolfskin Crosstrail Shoe

Account Director Ali Hammer trades in his pavement-pounding trainers, and put's the Jack Wolfskin Crosstrail…

Ali Hammer25/07/2018

Strategic thinking

The (Re-) Growth of Rugby in Germany

Account Director Ali has recently been spending more than a little time pitch side. In…

Ali Hammer08/05/2018

Brand Test

Brandwave Brand Test: Métier Beacon

Lighting up the lanes: Account Director Ollie gives the Métier Beacon a run for its…

Oliver Robinson25/04/2018

Industry news

FIBO 2018

Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for…

Jessica Rouse17/04/2018

Brandwave Team

Workplace Wellness

To kick off the year the right way, Brandwave's UK office took part in a workplace…

Natasha Clarke05/02/2018

Industry news

Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone

We’re delighted to announce that Brandwave has been appointed as global lead agency for the…

Natasha Clarke12/12/2017

Strategic thinking

Sky Sports Mix It Up

The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…

Daniel Tomlinson23/11/2017

Brand Test

Brandwave Brand Test: Lifeventure

Brandwave's Account Director Natasha puts Lifeventure’s Packable Backpack to the test on Scotland’s West Highland…

Natasha Clarke06/11/2017

Brandwave Team

The Great Brandwave Bake Off 2017

In its second year, the Great Brandwave Bake Off is a celebration of cake, competitiveness…

samuelfreeman31/10/2017

Industry news

How will the German fitness industry grow?

MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…

Anna Buechel19/09/2017

Industry news

What can the fitness industry learn from the outdoor industry?

The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…

Vicky Stickland19/09/2017

Industry news

What it’s like to speak at the world’s largest bike show?

Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…

Daniel Macaulay12/09/2017

Brand Test

Brandwave Brand Test: dhb Aeron

Account Director Ollie heads out for a ride around the South Downs with dhb's Aeron…

Oliver Robinson06/09/2017

Strategic thinking

Creativity and efficiency are not always aligned

So how do you manage and develop a team without inhibiting creativity? Vicky explains all…

Oliver Robinson22/07/2016

Brandwave Team

Ask Brandwave: #1Hiring Designers

We are very excited to share with you episode 1 in our new Ask Brandwave…

samuelfreeman12/11/2015

Brandwave Team

Brandwave complete the Chichester Triathalon

The rain did not dampen the spirits of the Brandwave Team last Sunday for the Chichester Triathlon Brandwave…

Emma Cox15/07/2015

Strategic thinking

Brandwave’s collaboration workshop at the OIA conference.

The Facilitation of Collaboration Brandwave's MD, Dan, takes a few moments to reflect on the…

Daniel Macaulay16/04/2015

Sports news

Sportober

Rather than giving everything up all the time, why not start something instead? A…

Emma Cox30/09/2014

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