Branding is not what people think it is…
Al gives his take on what ‘Branding’ is and isn’t.
Alastair Lecomte02/03/2023
What Brand Activation can do for your Sporting Business
Will takes a look at the concept of ‘brand activation’, some of its key benefits…
Will Cowell21/02/2023
Brandwave 2022 – A Year in Review
Brandwave 2022 - A Year in Review - From global rebrands to sports industry challenges,…
Will Cowell14/12/2022
We don’t just enter awards, we judge them.
Creative Director Al, tells us about his stint as a judge for an international photography…
Alastair Lecomte08/11/2022
What Makes an Iconic Marketing Campaign Iconic?
Ollie breaks down what makes a campaign iconic.
Oliver Robinson21/10/2022
Outdoor Brands and the Blurring of the Lines
Dan gives his take on the latest brand strategy trend.
Daniel Macaulay21/10/2022
Hike Bike Paddle 3.0 – The North Yorkshire Edition…
Creative Director Al looks back to an epic charity challenge of hiking, biking and paddling…
Alastair Lecomte29/09/2022
Brandwave Bike Club – The Island Edition
Fresh back from the island, Will looks back at some of the best bits from…
Will Cowell25/05/2022
Sport as a Catalyst for Positive Change
Sport and the way it pushes you - New team member Jamie looks at how…
James Kerr16/03/2022
How the pandemic has changed the way we consume content.
Senior Account Manager, Kate gives her verdict on how the pandemic has changed the way…
Kate Smetana05/01/2022
Hike Bike Paddle 2021 – The Lake District Edition…
Account Manager Will looks back to an epic charity challenge of hiking, biking and paddling…
Will Cowell07/12/2021
Cycling across the Sierra Nevada
Key Account Director Ollie looks back to an epic charity challenge weekend of biking &…
Oliver Robinson23/11/2021
Brandwave at Web Summit 2021
Dan reports back on his and Ollie's trip to Web Summit 2021 and the topics…
Daniel Macaulay15/11/2021
Is Sustainability a Form of Elitism
Senior Account Manager, Matt, looks at the vast topic that is sustainability, its accessibility and…
Matt Fabian18/08/2021
What is the new fitness industry reality? Brandwave Founder, Daniel Macaulay recently had the honour…
Daniel Macaulay10/11/2020
The shift towards digital sports events and activations
In this blog, Dan looks at the new and evolving opportunities around turning events that…
Daniel Macaulay05/05/2020
Impact of Coronavirus on Live Sport
Account Manager and football fanatic, Will, looks at COVID-19’s impact on live sport and how…
Will Cowell09/04/2020
NetworkB goes digital
Brandwave Founder, Dan Macaulay looks back on our first fully digital iteration and the key…
Daniel Macaulay07/04/2020
Adapting sporting events in 2020
Senior Account Manager Josie dives into how sporting events organisations are adapting in 2020.
Josie Fabian06/04/2020
Will a global health pandemic get our infamously inactive nation active?
Tell people they can’t, and they will ultimately want to.
Oliver Robinson27/03/2020
Adapting your sports marketing to survive coronavirus
In the face of the global Coronavirus outbreak, Brandwave Founder & CEO, Daniel Macaulay offers…
Daniel Macaulay18/03/2020
Brandwave Founder Daniel Macaulay was invited to WebSummit in Lisbon, Portugal to chair a panel…
Alastair Lecomte11/02/2020
Dan and Ollie recently attended FIBO 2019. Whilst there, they spoke with some of the…
Alastair Lecomte01/07/2019
SWEAT Masterclass – Tech & Trends in Marketing
SWEAT Masterclass – Tech & Trends in Marketing. With the fusion of fitness and tech…
Ophelia Spowers18/03/2019
Our Favourite Sports Marketing Campaigns of 2018
With only a few weeks left of 2018 we have been looking back at a…
Ophelia Spowers20/12/2018
Brandwave Brand Test: Jack Wolfskin Crosstrail Shoe
Account Director Ali Hammer trades in his pavement-pounding trainers, and put's the Jack Wolfskin Crosstrail…
Ali Hammer25/07/2018
The (Re-) Growth of Rugby in Germany
Account Director Ali has recently been spending more than a little time pitch side. In…
Ali Hammer08/05/2018
Brandwave Brand Test: Métier Beacon
Lighting up the lanes: Account Director Ollie gives the Métier Beacon a run for its…
Oliver Robinson25/04/2018
FIBO 2018
Yet again, FIBO this year did not disappoint. As the world’s biggest trade show for…
Jessica Rouse17/04/2018
Workplace Wellness
To kick off the year the right way, Brandwave's UK office took part in a workplace…
Natasha Clarke05/02/2018
Bullitt Group appoints Brandwave as global lead agency for new Land Rover phone
We’re delighted to announce that Brandwave has been appointed as global lead agency for the…
Natasha Clarke12/12/2017
Sky Sports Mix It Up
The team member who's always sneaking sports on to his computer screen, Brandwave Creative Daniel…
Daniel Tomlinson23/11/2017
Brandwave Brand Test: Lifeventure
Brandwave's Account Director Natasha puts Lifeventure’s Packable Backpack to the test on Scotland’s West Highland…
Natasha Clarke06/11/2017
The Great Brandwave Bake Off 2017
In its second year, the Great Brandwave Bake Off is a celebration of cake, competitiveness…
samuelfreeman31/10/2017
How will the German fitness industry grow?
MD of Brandwave Germany, Vicky Stickland and Account Manager Christian Reinhardt recently attended the third…
Anna Buechel19/09/2017
What can the fitness industry learn from the outdoor industry?
The German Federation of Fitness and Health (DIFG) recently invited Brandwave along for their third…
Vicky Stickland19/09/2017
What it’s like to speak at the world’s largest bike show?
Brandwave Founder, Daniel Macaulay recently gave a keynote talk about brand positioning at Eurobike tradeshow…
Daniel Macaulay12/09/2017
Brandwave Brand Test: dhb Aeron
Account Director Ollie heads out for a ride around the South Downs with dhb's Aeron…
Oliver Robinson06/09/2017
Creativity and efficiency are not always aligned
So how do you manage and develop a team without inhibiting creativity? Vicky explains all…
Oliver Robinson22/07/2016
Ask Brandwave: #1Hiring Designers
We are very excited to share with you episode 1 in our new Ask Brandwave…
samuelfreeman12/11/2015
Brandwave complete the Chichester Triathalon
The rain did not dampen the spirits of the Brandwave Team last Sunday for the Chichester Triathlon Brandwave…
Emma Cox15/07/2015
Brandwave’s collaboration workshop at the OIA conference.
The Facilitation of Collaboration Brandwave's MD, Dan, takes a few moments to reflect on the…
Daniel Macaulay16/04/2015
